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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

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—   Latest Plus Reports   —

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strategy:
What the Heck is On-Demand News?

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trends:
What really happened to publishers when Google entered the market?

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strategy:
The Inside Look at Zetland's Shift to Audio

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trends:
The trend around creating a news oasis

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trends:
How audio is becoming the third great format for publishers

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strategy:
The problem with in-market vs out-of-market for publishers

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strategy:
The future trends that define Disney+

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analytics:
Machine Learning is like black-magic for publishers

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analytics:
Dwell time, watch time, and the new world of audience analytics

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podcast:
Episode 010: Covering the Elections From the Perspective of a Media Analyst

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analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

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strategy:
The Challenge with Having Multiple Publishing Markets for the Same Publication