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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

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—   Latest Plus Reports   —

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strategy:
The problem with in-market vs out-of-market for publishers

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strategy:
The future trends that define Disney+

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analytics:
Machine Learning is like black-magic for publishers

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analytics:
Dwell time, watch time, and the new world of audience analytics

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podcast:
Episode 010: Covering the Elections From the Perspective of a Media Analyst

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analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

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strategy:
The Challenge with Having Multiple Publishing Markets for the Same Publication

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podcast:
Episode 009: The Future of Interactive TV ... and more

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strategy:
Redefining Relevance: The Circles of Media

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trends:
The Media Trends to Care about in 2019-2024

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monetization:
A look at The Correspondent's Crowdfunding Campaign

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podcast:
Episode 008: The Importance of Evergreen Content