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By Thomas Baekdal - April 2012

What You Need To Know This week (April/20)

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

Just 23% of web users would say yes to cookies. This is not going to end well...

Retailers losing 1 in 20 sales through lack of mobile-enabled sites.

The New York Times Company in 2015. Trendlines - as of right now - don't point to its demise.

Pinterest is for direct interactions. It should lead people to your point of sale.

How Tumblr plans to attract brands & their money http://bit.ly/JlDDN0 ...also focusing on in-stream advertising.

Netflix gets it: Arrested Development's 10 new episodes premiering at the same time http://wp.me/p1re2-1KQd <= interesting!

When life hands you cancer, make cancer-ade: via lemonade stand, 6yo boy raises $10K for dad's chemo.

Google is taking another step forward in ad measurements. Note to old media: This is why they are beating you!

Publishers Beware! More Creative Destruction on the Way: http://bit.ly/JFigTN

Couldn't attract VC funding. Kickstarter Pebble Watch up to $4.3m with 30 days to go.

Physical media is dead - long live the app ...but isn't an app yet another container?

Hulu to advertisers: pay only for completed video ad views http://ow.ly/amigY ...Digital = measurable results.

Artists Create Perfume That Smells Like Brand New MacBook Prohttp://bit.ly/HQdVNL <= Mmmm the scent of Chinese factories :)

Zuckerberg did $1 billion Instagram deal on his own http://ow.ly/amh1z ...kids with money...

The 2080 Census: The World As We (Don't) Know It http://ow.ly/amgQO

Software reveals what makes a catchy movie line: http://ow.ly/ambRZ <= interesting, but we need diversity.

Amazon extends '1-Click' payments to mobile: http://ow.ly/alhDa...Amazon vs Google, I'll bring the popcorn :)

Advertising is not looking good: Facebook Ad Engagement Down 8% in U.S, cost up 41% - http://ow.ly/aiZSR <= not just print anymore.

Netflix CEO calls out Comcast on net neutrality http://dlvr.it/1RZlZP

Berg Explores The Future Of Touchable Movies http://ow.ly/aiPa2 <= Future? This is the same as Quicktime VR ...from 1994

And finally some fun. What happens when you give your dad an iPad: