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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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COPPA, CCPA, GDPR ... We are moving into a new future. And let's talk studies

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Publishers dealing with a market of abundance; Closing print vs online

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The original cookie specification didn't allow ad tracking; Let's talk about political advertising

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The interesting world of unit economics, the thing about Facebook News Tab, and more.

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The trends that define modern magazines; Black hat publishers, and more

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Be very careful around studies that try to identify a cause

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What we need to do to fix premium podcasts, and let's talk about the Guardian

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Why news works better in some countries; Let's talk average news ... and more

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Advertising and News. The problem with ad tech. EU vs 3D Secure

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Why just one newspaper; Twitter Trends not trending, and what about change?

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Link-Jacking, Incognito mode, and The Athletic

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On-Demand news, measuring data and not people, and TikTok vs YouTube

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Much more about robot journalism

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The fight between Google and Publishers, and Tasty's success as a brand

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That $4.7 billion number from News Media Alliance is not real

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A deep look into how Zetland operates and Blendle drops single-pay

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newsletter:
The future of slow news, and how to respond to people saying your content is too expensive

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The market strategy for audio, and the problem with TV ratings

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newsletter:
In-market vs out-of-market, developing election tools

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The problem with news-avoidance, what about the Guardian model, and more

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The future of Disney+ and a study about gender bias in kids

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How Bounty's £400,000 privacy fine also impacts publishers. And More about machine learning and publishers

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Focusing your audience analytics on time, and let's talk about the Correspondent

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Redefining Election Coverage and the trouble with bundles

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Thinking about the Trust Project and smarter analytics

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Being ready to go with a flip of a switch and the challenge with multiple markets for publishers

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Indoor Climate in Newsrooms, Ad transparency, and the Future of Interactive TV

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The path to relevance, machine learning, and the problem with short-termism

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The Most Important Trends for the Next Five Years, Being Connected, and more

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A much closer look at The Correspondent's campaign, old people and media, and more.

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Focus on evergreen content, Mother Jones' Facebook Decline, and Mic vs Digital

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Making reviews work, raising money, and a look at how many actually pay

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The problem with Newspaper startups and Kickstarter

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Publishers and profitability

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Print to Digital and what is happening with Trump and Front Pages?

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How do we save the lost generation? (and more)

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Publishers doing Ecommerce, EU Copyright, and Factfulness

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The path to growth has changed

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Startups, local newspapers, and elections

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The Thing About Facebook's Privacy Fine, and more

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The Thing About Facebook Ad Transparency, and more

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Podcasting, Curation, and a Look at Circulation Data

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The problem with unlimited access models. And more about GDPR and bots

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Newsletters and GDPR?

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GDPR is now one month away

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Let's have a serious discussion about trust, focus, and objectivity

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Paywalls, Publishers and Facebook Watch

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What is the step up from low-intent mediocrity?

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Advertising Must Be About More Than Views

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The Challenge of 'Owning' Our Distribution

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Get smarter about the newsletters you subscribe to

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Parse.ly Trends and Snackable News

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10,000 journalists for 2 years to work on just one story?

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Audience Perspectives on Low Trust in the Media

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Attention means so little that we have stopped caring

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Publishers Need to Fix the Gender Problem

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13 things Mary Hamilton learned from six years at the Guardian

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Top tasks versus tiny tasks

 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé