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Ecommerce and affiliated revenue are generating a bigger and bigger slice of publishers' revenue portfolio, but it's not an easy thing to do... especially if you want to ensure the right mix of objectivity and trust, while also commanding the highest form of revenue.
Add to this the problem that many publishers choose the wrong ecommerce strategy, which leads to some initial growth before getting stuck with a lower-end outcome further down the line.
So, in this 32-page guide, I'm going to take you through all the things that you should think about when defining your ecommerce strategy, and how to measure it so that you end up with the right revenue potential.
One of the big problems that I often see with publishers is that they approach ecommerce and affiliate revenue as just another random thing to add to their sites.
In other words, their strategy and focus seems to be to place a bunch of random products on their sites, in order to drive exposure to affiliated links, from which they then earn a bit of revenue.
The problem of course, is that, this is the lowest form of ecommerce you can have, and while at first it seems to work, over time, the potential very quickly tapers off. Suddenly it's not that exciting anymore.
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Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
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Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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