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Strategic insights
Web Applications is not relevant for Enterprises

Written by on September 4, 2006

There has been a lot of buzz lately about "Google Apps for your domain". It is said this will move Google into the enterprise world, and Microsoft will soon lose its dominance.

But, it only shows that a lot of people and news outlets knows absolutely nothing about the enterprise world. Google Apps is not relevant for enterprises, nor is most other web applications that has been made within the past years.

Legal Issues with Web Applications

Entering the enterprise world is not about features or technology. It is primarily about legal responsibilities.

Every company has a legal requirement to safely store all essential documents. On top of that everything that has something to do with your cash flow, suppliers, partners and customersĀ  can be used in a court of law.

You need to be 100% sure that your data is protected, always available and can never be tampered with. This very thing can mean the difference between success and failure in a dispute.

But, few web companies accepts this responsibility. This is what Google GMail's Terms of use states:

You understand and agree that the Service is provided on an AS IS and AS AVAILABLE basis. Google disclaims all responsibility and liability for the availability, timeliness, security or reliability of the Service. Google also reserves the right to modify, suspend or discontinue the Service with or without notice at any time and without any liability to you.

- Google's Terms of Use

And, the terms of use from 37Signals:

You expressly understand and agree that 37signals shall not be liable for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if 37signals has been advised of the possibility of such damages)

- 37Signal's Terms of Use

They can do everything they want, they are not responsible for anything, and they can and will change or delete your data if they feel like it. There is nothing you can do about it.

This lack of responsibility is bad enough for private individuals, but for enterprises it is an unacceptable situation.

An external partner (like Google) have to be legally responsible before an enterprise can use their services. They have to be legally responsible for making the system secure, backup of the data, its availability, that it is never tampered with and not accessed by anyone not unauthorized to do so.

Because of these issues enterprises will keep installing their own in-house mail servers, use desktop version of Outlook, Word, and Excel. They are not going to use online project management tools, apart from those where the actual data is stored in-house.

Web applications are not relevant to enterprises before the companies behind them accepts their legal responsibilities.

Other issues preventing success with enterprises

While the legal issues are a definite show-stopper, there are a lot of other smaller issues that isĀ  equally important.

Privacy laws

Some countries have strict privacy laws preventing enterprises from using web applications (or third party in general). Specifically the problems are about secure data transfers/storage and that you may not share personal data with third parties.
Something like this can be problematic:

You understand that the technical processing and transmission of the Service, including your Content, may be transferred unencrypted...

- 37Signal's Terms of Use


Contrary to what many people believe, the highest cost of IT (in enterprises) is not the hardware, the software, the licensing fees, or monthly fees to a web application - it is IT-support. Because of this, enterprises have a strong desire to be in control of any updates.

Hardly any update are added automatically, often enterprises will skip one or more versions - or do not upgrade at all for several years. This is the very reason why so many people still use Windows 2000.

A web application's inherit "auto-update" behavior means that enterprises cannot predict the support costs. E.g. 37Signals modification term (below) prevents their products from being used in any professional situation.

37signals reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, the Service (or any part thereof) with or without notice.

- 37Signal's Terms of Use

Support availability

Enterprises also needs to get problems fixed. They require stability and reliability. A simply things as having 1000 people sit and wait for some problem to be fixed can be a costly experience.

1 hour waiting time (for 1000 people) equals $50,000 in lost revenue (for internal operations) and between $150,000-$200,000 for external operations.

It is very common that enterprises require support agreements. Usually containing:

  • Maximum waiting time (e.g. support call has to be answered within 1 minute, and problems has to be fixed within the hour)
  • Uptime guarantees
  • 24 hour support (common in the US, but not in Europe)
  • Available support channels
  • Etc.


A lot of large companies protect their data with immense intensity. They fear that upcoming products, internal problems, strategies, clients projects etc. may come into the hands of their competitors. I have seen many examples of enterprises discarding otherwise great products because they could not trust them.

Most enterprise even got several layers of protection between the outside world and internal data. They are not going expose data to a server that has direct access to the internet.

For now, web applications has little relevance to enterprises. You cannot base your company on unreliable terms.

Google reserves the right to refuse service to anyone at any time without notice for any reason.

- Google's Terms of Use

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


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