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Strategic insights
The Trend of Creating High-Value Snackable Content




Written by on February 21, 2017

When it comes to the fundamental trend patterns within the media industry, nothing defines it more than intent and moments. I have talked about this many times in the past, but in this article, we are going to focus on just one specific aspect of that: High-intent micro-moments ...or as we might call it, high-value snackable content.

This is an area of publishing where very little is getting done, partly because everyone is distracted by the low-intent snackable content and partly because it's really hard to get right. But at the same time, it's a form of publishing that has a tremendous amount of potential, because it's exactly what people are screaming for.

So, let's dive into the wonderful world of high-value snackable content.

Let's have a moment

Before we start, let me just remind you about what these moments are and how different they are from each other.

If we look at how people behave online, we can basically define it using this graph:

On one axis, we have low-intent versus high-intent, and on the other axis we have micro-moments versus macro-moments.

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


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