FREE FOR SUBSCRIBERS
The future that is coming with machine learning is deeply fascinating and it will fundamentally change the way we do things.
Up until now, everything we have done has been constrained by how we, as humans, struggle with complexity. Every time something got too complex, we either tried to simplify it by looking at only a few elements, or we would resort to our 'gut feeling' (whatever that is) for answers.
A simple example is when we humans do analytics. Instead of embracing the complexity of multiple signals, we focus on just a few, like how many views did a video get on Facebook.
This is a not good way of doing things.
Machine learning can be the solution to this problem, and not just in relation to analytics, but for journalism as a whole. It allows us to embrace the complexity of our world in ways that we simply couldn't do before.
Keep in mind that machine learning is hard, as perfectly illustrated by XKCD below. But it's the complexity that makes it worth investing in, and what allows publishers to create new publishing products.
Note: Image from XKCD
So, in this article, we are going to explore automation and machine learning from the perspective of publishers. What is it? How does it change things? How can we use it?
Before we start, we need to have a very short discussion about the difference between automation and machine learning, because most people confuse the two. And let's very briefly talk about AI.
We'll start with automation.
Automation is nothing new. It was one of the two basic elements of the Industrial Revolution (the other being standardization), and it's basically just 'dumb machines'.
What I mean is that automation is merely a machine that is capable of very efficiently and very accurately repeating the same job over and over again. At no point does the machine actually know anything about what it is doing.
For instance, if you visit Tesla's car factory, you will find an amazing collection of machines building almost every part of their cars, and they are very good at it. But the machines don't actually know that. You will never see a machine suddenly stop what it's doing, and then think to itself, "Hmmm... you know, I think there is a better way to do this".
Register to try out Baekdal Plus completely for free for one week.
As a PLUS member, you can share anything on baekdal.com, with anyone, everywhere. When you share a plus article with a friend, they can read the full article for free. They will even get notified that you are the one who shared it - with a link to your Twitter profile. Just in case they want to follow you, now that you are being such a nice person!
Check out my book: THE SHIFT - from print to digital and beyond? Free for Baekdal Plus subscribers, $8.79 on Amazon.
Full access for... $9 per month
Full access for... $99 per year
Join 'The Weekly Update' to get an email every Friday afternoon with the latest from Baekdal + noteworthy articles from around the web.
What the shift in media is really all about.
Free for subscribers
$8.79 on Amazon
It is not about creating a shop in a tab. It is about turning communication into sale.
Free for subscribers
$7.58 on Amazon