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Strategic insights
Strapless Bra

Written by on May 16, 2004

Here is an exciting product - the strapless, backless bra. It is a great invention for women - and it is going to be a huge tease for all us men when we see them at the beach.

Strapless Bra (Photo: AP)

The inventor, Jill Silver, made it to solve the problem with strap-marks and light lines when sunbathing. What she did not realize was that it also has number interesting features for us men (no, I am not talking about wearing it). I bet Janet Jackson and Justin Timberlake like the concept.

It will certainly turn some heads this summer.

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


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