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Strategic insights
Rented or Owned: Where To Focus Your Brand Content

We take an in-depth look at how to think about blogs, websites and social media, and the question of where the best place is to publish your content.



Written by on January 4, 2013

In the wake of the social backlash against Instagram and their changed TOS (which they were later forced to change), people are once again asking if it is really such a good idea to focus all efforts on media channels we have no control over.


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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


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