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Strategic insights
The Quick Model

Written by on May 19, 2006

The quick change management model is special. Here time is the most important factor. The light, medium-sized and complex models are built upon quality over quantity. This model focuses on finishing a project quickly, thus ensuring short-term wins.

The model has no analysis phase, except from a short action plan. Each task is focused on action and energy.

Quick projects can create increased energy, happiness and motivation.

You should, however, minimize the number of quick projects. The lack of long-term goals and overall understanding can create unfortunate results in the long run.

You can use this model to create extra energy prior to bigger projects.


  1. What is going on - and why

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    Before anything else, you should get to know the background and the reasons for the change. What is going on, why does it happen and what will it mean for the people involved?

    This is the basis for a better awareness for the rest of the tasks.

    Helpful methods

    • Market analysis
    • Competitor analysis
    • Market position analysis
  2. Define your goals

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    What do you specifically want to achieve. What is the specific effect, workflow, state-of-mind you want to get?

    You should set primary and secondary goals for your project.

  3. Create your "Power Teams" - Project teams

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    A Power Team is the group of people who is specifically a part of the project team. In many case it includes many of the people who started the project.

    A Power Team should always consist of people with a good understanding for the whole. The group should consist of people with different skill-sets (like Belbin's personality types: coordinators, implementers, completers, etc.)

    Helpful methods

    • Team plan
    • Roles
    • Project organization diagram
    • Belbin / DiSC
  4. Create a plan
    Notice: With short term goals and changes
    Analysis / Action

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    Creating a project plan is the last step of "Unfreeze", and forms the foundation for the work in "Move".

    A plan should contain:

    1. The actual work (tasks)
    2. By whom
    3. When (deadlines)
    4. I relation to what
    5. How each task is connected
    6. The needed result for each task
    7. Evaluation

    The plan should be divided in phases to split the project in smaller - easier - chunks. The move phase is specifically designed handle these chunks.

    Helpful methods

    • Action plan / Activity
    • Game plan


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"Move" is special. You repeat the process for every phase on your project plan. In traditional projects you create energy, work and complete and finally evaluate the result. This is however not a good way to handling project. It is not unusual that the energy is drained and changes in the project plan yields serious complications.

To solve this, the change management models ensure understanding and energy for each phase. All phases need to be evaluated and changes worked out.

  1. Act!

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    The actual work needed to complete all tasks in this phase.

  2. Encourage great work - coach bad performers

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    In connection with evaluating the phase you need to actively help your team members to move forward. The best way is to encourage and praise great work. If a person has done a lousy job it is very effective to use coaching techniques to help them do a better job in the future.

    Direct help and guidance may also be needed.

    Helpful methods

    • Modern management methods
    • Coaching
  3. Close the current task - create energy for the next

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    You can get into problems if old issues resurface. You can prevent this by actively closing each phase and visually marking the end.

    At the same time, you use this step to create happiness for a job well done, which in turn create motivation and energy for the next.

    Helpful methods

    • Communication plan
    • Event


  1. Celebrate - create energy

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    Yeah! We made it!

    All projects, big and small, needs to be celebrated. Its purpose is to create motivation, happiness and energy for the future.

    The project's size should be mirrored by the size of the celebrations. A big project should end with a big celebration, while small projects may be celebrated with something as simple as saying "congratulation, well done!"

    You should create motivation and energy even if a project fails. It is vital that every project is closed with a positive attitude and motivation. Without it you will face even bigger problems with your next project.

    Helpful methods

    • Event
    • Rewards
    • A smile!
    • ...
  2. (Unfreeze - and start the next project)

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


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