One Year of Baekdal Plus: What Did You Get?
Baekdal Plus has now been running for one full year, and this gives us a good opportunity to look back. What did you get for those $49 a subscription costs?
I planned to write what amounted to one report per week (one report is between 10-15 pages), but as it turned out I exceed that by about 20%. The first year of Baekdal Plus amounted to this:
First of all, there were the two books:
The Shift: From print to digital...and beyond
The story about the real shift that is happening in the world of new media. How it is not about the format, but instead a struggle for control between the creators, the publishers, and the readers. It is a struggle for freedom to publish for everyone, and what that shift means for all involved.
- Download now
The Future of Social Commerce
A story about what it really means to create a social shop. That it is not to create a tab on Facebook, in which you display your "catalog". It is about connecting the shopping experience to people's content streams.
- Download now
Both books are free to download for all Plus subscribers.
Apart from the books, you could also read 42 reports about publishing and new media. Every report is focused around the shift in media that we see all around us.
Each report is between 10-15 pages long and is written with you in mind. It's not generalized "mass-market" content. It is content that *you* can use and content that impacts *your* life. That is two very important elements of Baekdal Plus.
Note: A Baekdal Plus report is coming about the four pillars of value you see illustrated above.
Baekdal Plus is divided up into two main focus areas.
For publishers and for brands focusing on content marketing
- The Real Mobile Shift - For Publishers
- The Complete Guide to Linking, Embedding, Crediting and Aggregating
- Self-publishing is Great, but...
- Dissecting a Print Magazine
- The Future of Analytics for Publishers
- Newspapers, Don't Shoot Yourself in the Foot
- Identifying Your Real Readers, Not Just Traffic
- Give Your Articles a Life
- iPad Usage Behaviors - Think Future Trends
- Publishers, You Need a DRM
- Social Annihilates Page Views, So What?
- News Is About News, Not Articles
- Blogs, Newspapers, and Magazines vs. Social Media
- How To Survive In A World of Abundance
- The Rights of People
- The Future of News And The Replicators
- Converting Traffic to Subscribers
- The New World of Sources, Channels, and Destinations
- The Day Advertising Died
- Use the Cloud, Luke!
- Forget The Paywalls Build Shareable Paygates
- The Real Challenge of TV's Future
- The Digital Renting Business is Fundamentally Flawed
- Content is not a Loss Leader
- The Digital Content Business Model
- Debunking The Digital Magazine
For brands and publishers focusing on new media
The interesting thing about all this is that the value of Baekdal Plus is going up every day. Those who subscribed a year ago had to trust that I would produce the content they needed. But if you subscribe today, you get all of the above + all the content of the future.
On top of all of this, you can also read the 131 articles published for free on Baekdal.com (popular articles highlighted below):
- Apple Never Designed the iPad - They Undesigned it
- Kids Should Have Mobile Phones
- Reaching Social Media Maturity
- When News Sites Fail Spectacularly
- Failure at 10%
- "Stop Online Piracy Act" is Stupid, But so are the Arguments Against It
- Social Computing, Interview and story
- The Shift and The Struggle For Control
- Google+ Pages: Start With 50 Posts
- Busted: The 99 Cents Book Failed Miserably
- Debunking The New York Times Interactive Mirror
- Wearable Multitouch Interaction Everywhere
- Microsoft's Future Productivity Vision 2011
- I Would Rather Have Bacon Than Klout
- Why You Savor The Printed Newspaper
- You Are Not Smart, According To The Newspapers
- Buy The Right Tickets to Success
- HP and Conde Nast in a Parallel Universe
- People Don't Care About Your Competitors
- Shopping Inconveniences And Why People Pay
- Print to Digital Is Not A Two-way Street
- The Apple Live Stream Conundrum
- Think Better, not Think Different
- Social is More Than Your Brand
- It's a Magical Life
- No, Netflix Got it Right
- How Big is The Blogosphere?
- Near-Future Trends for 2012
- Infinite Choices and a World Abundance vs. Supply and Demand
- The Myth of the 99 Cent Book
- Google Circles Still Not Working
- The Community Manager Disconnect
- Tweet Buttons *don't* drive 7x more sharing
- What is a Violation of Privacy?
- Privacy, Smivacy. Tracking is not a problem
- How Much Money? No Way!
- Do You Believe in What You Believe?
- Why Are You Doing This again?
- How Much Should You Spend on Facebook?
- Bots vs. Real People vs. Blockers
- How Storytelling is Changing
- Inside the Graphics of Baekdal
- The shift in 2012
- Trends are about People, not Things
- Competing with Flipboard? Come one!
- When is Something Dead?
- 250 Words + A Picture
- Debunking The Myth That People Read Less
- When Mobile Payments Make Sense
- Google+ I am excited
- Google Stop Kicking Your Fans in the Groins
- Toyota's Augmented Car
- Why Books are Still a Powerful Media
- The Crap About That 96% Use Facebook
- How to Fix the Format
- Format, you ask? What Format?
- Creating Awareness about Garbage Cans
- The Penguin Explorer
- How Ebooks Change Our Lives and Homes
- What Happens When You Don't Change
- Social Impact - Iceland Bigger Than Global
- 3 Way Street - Illustrating Traffic Problems
- Forget Prime Time - The End of Daily Issues
- Did You Bring It All?
- Google +1 Button Needs a Social Touch
- Newspaper Industry in 1973
- Print to Digital is only the first step
- 10 Ways to Cultivate Your Community
- Why Governments Have No Say Over The Internet
- Summer 2011 is Digital. Not Online vs. Offline
- IPad Stand for Your Hammock
- The Panda Run
- Twitter, you know, there is this thing called mobile
- Dissecting an Episode of MythBusters
- Think Value of Content, not Products - Digital Economics
- A Gawker Redesign Moment
- App vs. Web - Why not both?
- How Should We Define News?
- Seamless - how iTunes Should Work
- A Cup of Optimism
- Usable Security - Reply to "Security Now"
- The Cost of a Fan
- The Value of News vs. Cat videos
- 3D without glasses on the iPad
- Strategies for Effective Facebook Wall Posts
- Don't Trust Your Social Referral Data
- Goab TV - The future of TV
- Wall-of-Fame Crowd-sourcing Digital Graffiti
- Don't trust Infographics based on Compete data
- Advertising Turns Respectable Newspapers Into Spammers
- The Social Media Bubble Doesn't Change a Thing
- Social Is Like a Freight Train
- Breaking the New York Times Paywall
- I Have Removed Article Ratings
- Why Single Issue Sale is Wrong
- No, Facebook is not Killing Your Website. New user behavior is
- The NYTimes Paywall and the missing Question
- Dropmark - Organize and Share
- You Business Model is Your Idea
- Apple, Burst The Bubble!
- Why Social? Do You Really Need to Ask?
- Could You Repeat Seth's Success?
- How can I Help You?
- The CEO Slap-O-Matic
- Let's Create a Real Micro-Payment System
- Nokia is too afraid to let go of Symbian
- Why the Nokia/Microsoft Deal is a Big Thing
- Can You Really Outsource Social Media?
- Study: Do Retail Results Justify The Investment?
- Is The Daily Ready for the Digital World?
- The Train-wreck called Quora and Why We Don't Need It
- Apple thy name is Ebenezer Scrooge
- Free of Charge For Just $199
- I Love the Cloud
- The Usability of Passwords - FAQ
- The Mystery of Walking in A Straight Line
- Why The Guardian Pricing Model Is Wrong
- The Oxford Circus Twitter Frenzy That Never Happened
- AdiVerse Virtual Footwear Wall
- The Multi-Channel Web Shop
- Copyright Theft in Traditional Media
- Product, Purpose, Consistency, and Social - In That Order
- The Mac App Store, The Good & Bad
- Microsoft, Forget Windows and the Defensive Business Strategy
- The Many Trends of 2011
- Not Surprisingly, Ebooks Were Huge This Christmas
- The Kraken Awakes - Brining Gaming to HTML5
- Yahoo, Sell Flickr - or set it free!
- Newspaper's Future in the Browser
- Google Ebooks, the Platform