Reset password:

Strategic insights
No, You Do Not Need A Social Media Policy

Spend your time helping people do things better, instead of hitting them over the head with a policy. No employee is deliberately doing harm, unless you already have a serious motivation problem.




Written by on May 31, 2011

The question of social media policies keeps popping up. A recent study from Belgium showed fewer than 25% of all companies have a social media policy. And it seems that the question is dividing the social world into three camps: Those who believe you need a social media policy, those who believe you don't, and those who believe a social media policy is another word for PR.

The last group is the type of people who create a social media policy as a form of marketing exposure. It is full of fancy words and a lot of positive rules, and it is religiously posted to sites like slideshare etc. But, other than the PR speak, you see no signs that the company actually understand social media, or even try to follow their own policy.

I don't mind when a company makes their policies public. That is a sign of transparency. What I do mind, is when it is just PR words without any real action.

As for the other two groups--those who believe you need a social media policy and those who don't--there are good arguments on both sides. I am one of those people who strongly believe that you shouldn't create one; here is why.

Subscribe to read the rest of this 8 page report...

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

...or subscribe today



As a PLUS member, you can share anything on, with anyone, everywhere. When you share a plus article with a friend, they can read the full article for free. They will even get notified that you are the one who shared it - with a link to your Twitter profile. Just in case they want to follow you, now that you are being such a nice person!

Share on

Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


Check out my book: THE SHIFT - from print to digital and beyond? Free for Baekdal Plus subscribers, $8.79 on Amazon.

There is always more...