Reset password:

Strategic insights
Forget The Paywalls Build Shareable Paygates

In a world of infinite amount of choices, nobody has the time to manually visit each news source. Just look at yourself. Do you have the time to manually go to each site you care about?



Written by on November 8, 2010

The closed off paywall doesn't work, we all know that. It's a concept build on business models from the past combined with restrictive technology of the present. The paywall completely ignores everything the internet is about. The Times of London managed to lose most of its audience and Mckinsey Quarterly has thrown in the towel and taken down their paywall.


Subscribe to read the rest of this 17 page report...

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

...or subscribe today



As a PLUS member, you can share anything on, with anyone, everywhere. When you share a plus article with a friend, they can read the full article for free. They will even get notified that you are the one who shared it - with a link to your Twitter profile. Just in case they want to follow you, now that you are being such a nice person!

Share on

Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


Check out my book: THE SHIFT - from print to digital and beyond? Free for Baekdal Plus subscribers, $8.79 on Amazon.

There is always more...