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Strategic insights
Do You Believe in What You Believe?

Written by on July 29, 2011

Last week, I published an article containing a 9 part video series about "How Story Telling is Changing?" and I received a tremendous amount of feedback from people saying this was really valuable to them.

This week, one of my tweeps, Jesper Outzen, posted a link to a couple of amazing videos featuring Simon Sinek. Simon is a great guy, and the author of "Start With Why." And he is an absolute master at explaining the core reason why people would want to connect with you - or buy your products.

So instead of watching whatever is on TV these days, watch this:

Simon Sinek: How great leaders inspire action

He presents a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which appeared to be struggling.

Note: The audio is pretty bad at first, but they fix it a few minutes into the talk.

If You Don't Understand People, You Don't Understand Business

"We're not good at everything, we're not good by ourselves," says Simon Sinek at the 99% Conference. Our ability to build trust and relationships is the key to our survival as a race, and to thriving as ideamakers.

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


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