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Strategic insights
The Day-by-day Model

Written by on May 19, 2006

"The day by day model" does not as such cover change management projects. Instead it focuses on daily tasks in a project oriented corporate culture. It covers situations where more than one person needs to solve a task - teamwork.

There is no formal analysis and there is no cost/benefit analysis. Both are usually covered in the overall department strategy and yearly budget.

The day by day model focuses on action, energy and an overall understanding.

It has an evaluation phase built-in in the form of active listening and formal evaluations.

The day by day model can be used by all tasks not directly associated with a project.


  1. Define your goals

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    What do you specifically want to achieve. What is the specific effect, workflow, state-of-mind you want to get?

    You should set primary and secondary goals for your project.

  2. Create a plan
    Notice: With short term goals and changes
    Analysis / Action

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    Creating a project plan is the last step of "Unfreeze", and forms the foundation for the work in "Move".

    A plan should contain:

    1. The actual work (tasks)
    2. By whom
    3. When (deadlines)
    4. I relation to what
    5. How each task is connected
    6. The needed result for each task
    7. Evaluation

    The plan should be divided in phases to split the project in smaller - easier - chunks. The move phase is specifically designed handle these chunks.

    Helpful methods

    • Action plan / Activity
    • Game plan


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"Move" is special. You repeat the process for every phase on your project plan. In traditional projects you create energy, work and complete and finally evaluate the result. This is however not a good way to handling project. It is not unusual that the energy is drained and changes in the project plan yields serious complications.

To solve this, the change management models ensure understanding and energy for each phase. All phases need to be evaluated and changes worked out.

  1. Act!

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    The actual work needed to complete all tasks in this phase.

  2. Encourage great work - coach bad performers

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    In connection with evaluating the phase you need to actively help your team members to move forward. The best way is to encourage and praise great work. If a person has done a lousy job it is very effective to use coaching techniques to help them do a better job in the future.

    Direct help and guidance may also be needed.

    Helpful methods

    • Modern management methods
    • Coaching
  3. Listen
    Get the pulse of your team

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    This is a summation of the previous activities. This is the point where you actively listen to how people react. This is where you "read-between-the-lines".

    You use this phase to evaluate the obstacles ahead, and will help to determine if changes is needed.

  4. Adjust your plan
    Slow down if necessary

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    Project plans are never a constant, but changes to a project plan is usually seen a negative thing - poor management etc.

    If that was true, we would never need change management projects - the world would be in a state of status quo. Changes are a natural thing, something that will always happen. But it is also something we need to keep under control.

    After each phase you need to look at the situation and adjust your plan accordingly.

    Note: The change management models focuses primarily on quality over time.

    Helpful methods

    • Action plan
  5. Ensure accept for the next step

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    It is very important that you ensure the result is accepted during the final part of each phase. Without this, you risk the old tasks is reopened and takes away valuable time. But, acceptance is not about making people agree that the task is finished. It is about making sure that the work so far has solved what it was supposed to.

    Acceptance must come from the power team and other people involved.

    Helpful methods

    • Action plan
  6. Repeat

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    Repeat "Move" for each phase in your action plan.


  1. Celebrate - create energy

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    Yeah! We made it!

    All projects, big and small, needs to be celebrated. Its purpose is to create motivation, happiness and energy for the future.

    The project's size should be mirrored by the size of the celebrations. A big project should end with a big celebration, while small projects may be celebrated with something as simple as saying "congratulation, well done!"

    You should create motivation and energy even if a project fails. It is vital that every project is closed with a positive attitude and motivation. Without it you will face even bigger problems with your next project.

    Helpful methods

    • Event
    • Rewards
    • A smile!
    • ...
  2. Evaluate the result

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    This is a total evaluation for the entire project. Here you summarize your learning points and things you need to be aware of in future projects.

    Helpful methods

    • Project manager evaluation
    • Project team evaluation
    • Project evaluation
  3. (Unfreeze - and start the next project)

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


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