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Strategic insights
Clocky, the ultimate alarm clock

Written by on March 25, 2005

Having trouble getting out of bed? Are you constantly finding yourself pushing the snooze button on your alarm clock? MIT has the solution.

Clocky is in every aspect an ordinary alarm clock. It just has one rather unique feature - it hides from you.

"When the alarm clock goes off and the snooze button is pressed, Clocky will roll off the bedside table and wheel away, bumping mindlessly into objects on the floor until it eventually finds a spot to rest. Minutes later, when the alarm sounds again, the sleeper must get up out of bed and search for Clocky. This ensures that the person is fully awake before turning it off. Small wheels that are concealed by Clocky's shag enable it to move and reposition itself, and an internal processor helps it find a new hiding spot every day." - MIT

It is simple, but brilliant!

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


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