My use of the stream have now reached a point where I am no longer looking for news. Instead, my world is pretty much divided into two types of information. Updates that are followable, and updates that isnâ€™t. I am now spending 99% of my time on the first group.
Every single day, my feed reader brings me roughly 5,000 articles (and no I donâ€™t read them all). I see about 4,000 tweets, there are many hundred updates on Facebook, and several people send me emails about something I should see.
Without having to do anything Iâ€™m exposed to close to 10,000 things each day. I am truly living in a world where I no longer have to find news. It finds me.
This also means that I am no longer spending any time looking for news. I never read traditional newspapers. I donâ€™t buy magazines. I donâ€™t casually search for interesting things on Google. I already got far more news that I can possibly handle. And most importantly, I trust my network to alert me to important people or messages that I need to catch up on.
But, sometimes a friend asks; â€œdid you see the images I put up in my website,â€ â€œor did you see that new website of [insert brand here].â€ And I always have to say no. I didnâ€™t see any of it.
That piece of information wasnâ€™t part of my stream.
I know Iâ€™m not a â€œstandard person,â€ most people still look for information. But, there is a definite trend towards more people realizing that they do not have to find information; it finds you! ...if itâ€™s relevant enough.
This is a very important change. It means that if you not a part of the stream, you donâ€™t exist. If you are not making sure your content is accessible from wherever people are, you have essentially closed your business (really good article about that here).
Being a part of peopleâ€™s streams is vital for publishers. It should be a really big concern for those thinking about creating a pay-wall (it cannot be a destination that people have to go to). It is increasingly important for brands... and in the future, it is also going to be very important for individuals.
I have long been at the point where there is no turning back. It is impossible for me to keep up manually.
What do you think? Are you a part of the stream? Are you less in touch with people who are not part of your stream, than with people who are?
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