Regular visitors might remember when I blacklisted Google AdSense about 3 months ago. They accused me of cheating their system, by artificially boosting my ad revenue - something I did not do (at least not on purpose). So I blacklisted Google, and started to look for another ad supplier.
That, however, has turned out to be quite a problem. Google literally has a monopoly when it comes to online advertising. There are a lot of other players on the market - and I have tried many of them - but none of the even comes close to the effectiveness and usability of Google AdSense.
Google AdSense has 4 major advantages over their competitors:
So, I have reactivated Google AdSense.
I could, of course, just remove all ads for good. But, the ad revenue more than pays for all the expenses I have on this site. And, my traffic has gone up over the last couple of months. In this month (December) I have an average of 8,200 daily visitors (absolute unique visitors), and about 14,000 daily page views. This is a considerable increase over the amount of traffic I had 3 months ago. I would be a fool not to take advantage of this.
But, I have added a few checks to prevent invalid clicks on my website in the future. I do not want to get into the same situation as before. I have also "banned" myself from seeing the ads. Meaning that I never see any ads myself, and thus cannot generate a lot of ad requests (especially in times when I am making changes, and is checking to see the result). I think this was the reason why Google believed that I previously was generating invalid traffic. Now, my personal activities will not influence the advertisements in any way.
So Google - you win. I still do not like being accused of something I did not do - but hey... if you cannot beat them, join them...
Full access for... $9 per month
Full access for... $99 per year
Join 'The Weekly Update' to get an email every Friday afternoon with the latest from Baekdal + noteworthy articles from around the web.
What the shift in media is really all about.
Free for subscribers
$8.79 on Amazon
It is not about creating a shop in a tab. It is about turning communication into sale.
Free for subscribers
$7.58 on Amazon