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Something to think about... / blog
Equality Starts At Home

Written by on January 6, 2017

Everyone knows that we have an equality problem in the media industry, both in terms of gender, ethnic and cultural bias. Most newsrooms is still dominated by white men. And the reporting is often male dominated, even when it's covered by female journalists.

Of course, equality is more than just about matching the population, it's also about the focus. For instance, in Europe, many newspapers are focusing on stories about immigrants (both first and second generation), and yet, most newspapers don't really employ anyone with that insight or background.

This is a bit of a problem, isn't it?

If your newsroom is dominated by white men, focusing your coverage on non-white immigrants is probably not going to end well ... even if you try to be fair and neutral.

But the reason I point this out is because I had this very discussion earlier today, and it got me thinking about how I am doing myself.

I usually take pride in having an inclusive focus. 97% of my business is coming to me from outside my own country, from all parts of the world, so I don't think about people's race or gender. To me everyone is from this same place called Earth.

But I'm painfully aware that most of my sources of information are heavily male dominated, and I don't like it. For instance, I just checked who I am following on Twitter, and the result was not pretty.

Of all the people I follow, 55% of them are men, 25% of them are companies, and only 21% are women.

I'm doing this as badly as everyone else. I might think of myself as not being part of the problem, but clearly I need a better mix of sources to follow.

So, my goal for 2017 is to fix this... and hopefully within only a few months. But to do this I need your help. I don't know what women (or other ethnic personalities) I need to follow

So, who should I follow that isn't a white man?

To start this, I have created a public list over at Google Docs of people I think are worth following from a media perspective.

This list is open for anyone to edit and modify, so please add anyone you think that should be on it. And then together we can create a list of wonderful people to follow.

Let's make 2017 the year where all of us who work with the media fully embraces equality (the rest of the world is step two ;))

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


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