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Something to think about... / blog for iPhone 3G

Written by on July 16, 2008 is now available for the iPhone on a special site named The new site is optimized to give you the best browser experience using an iPhone. is not just a trimmed down version of with the latest 25 articles (like most mobile sites). It is the full site with every section and every article in it. And you get exactly the same level of content. You can watch all the images and all the videos. You can read or post comments. You can do all the things that you can do on the main site.

There is also a number of big changes to the overall layout. It is designed for the smaller iPhone display (which is actually quite big compared to other mobile phones) and the interaction takes advantage of common iPhone interface concepts. looks much more like something you would expect from an iPhone web application.

But the mobile site is more than just the main site in a different format. It is optimized for 3G. The images are automatically scaled to fit your screen. Instead of downloading a 40KB image, the mobile site downscale the image to about 8KB. This is important if you are using 3G and don't have a flat-rate data plan (e.g. which I don't).

The videos have also been converted to an iPhone friendly format, and embedded into the page to take full advantage of the iPhone video player.

Still, keep in mind that (and also is visual rather than textual. I rely heavily on images and videos in my articles. will give you a smaller version than the one on the desktop, but it is still a very big site in terms of bandwidth. Keep this in mind if you are using 3G and don't have a flat-rate data plan. Watching videos, even those optimized for the iPhone, can be expensive. But luckily your iPhone also got Wi-Fi, and then it is no problem at all.


When I say it is just for the iPhone, I really mean that it is just for any devices with a full browser, supporting modern standards, JavaScript, webkits and video. This also includes the iPod Touch or any of the new devices running Opera Mobile 9.5 - like the HTC Touch Diamond.

It is not designed for older mobile browsers, like the one you got on a blackberry, Internet Explorer on Windows Mobile or any of the current browsers on Symbian based phones. But luckily these will soon be a thing of the past.


Take a look at and tell me what you think.

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


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