Subscribe
for just...
plus
There is a trend happening in the media world at the moment which is making me all giddy and excited about the future. It's a shift that I'm seeing within many larger media companies in how they measure their traffic and audiences.
What's happening is that we are moving away from the purely session and visit based analytics, and instead focusing on scored, evaluated and insight-based analytics. And it's just wonderful.
In other words, instead of just looking at a standard analytics dashboard that will tell you that you have this many uniques, this many pageviews, and this percentage of bounces. The new age of analytics is all about how we measure the actual loyalty of our readers, how do we know how our journalists are performing and how do we know if our articles are helping our editorial focus and business models.
It's a much higher level of analytics, which is far more interesting and valuable.
The problem, however, that I often come across is that many publishers don't know how to do this. We talk about it, we see the need, but there is a gap between knowing what we want to measure, and actually figuring out how to make that work.
So in this article, I'm going to fix that, by giving a visual model that you can apply to the way you think about analytics. And by the end of this, you will know how to put things together, and how to think about measuring this more advanced analytics ... but in a really simple way.
Mind you, I'm not saying that doing it will be simple. I'm saying I will make understanding how to do it very simple.
Okay? So let's go.
Before we actually start to work with the data, we need to fix the common problem that publishers simply don't have the right data to begin with.
I see this all the time when I'm hired to do a strategy review. Some of these reviews involve me getting access to publishers raw analytics in order to answer the questions they have, but I often find that they simply didn't collect that data. The problem is either the data just simply wasn't there, or sometimes it is also the way it was collected was done in a way that doesn't fit how we want to use it.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Creating a propensity model is one of the most important tools publishers can have.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Several publishers have found that reducing volume leads to an increase in revenue
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Time is such a critical metric for publishers, but it's also a very complicated one.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Publishers who start their own data studios need to take extra steps to identify real people.
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
free
plus
plus
plus
free