Subscribe
for just...
plus
Usually when I talk about analytics for publishers, I take the long view on data because, in publishing, momentum over time is what defines us.
I have talked about this many times before. The way to measure success for a publisher is not to look at when people do specific things, but how they interact in general. We want to measure loyalty and persistence, rather than individual actions. And the way we can measure this is via several high-end forms of analytics, like scored analytics, behavioral analytics, learning analytics and machine learning. All of which I quickly summarized here.
But there are still a number of highly noticeable actions that can really help you understand why your audience do what they do. A type of super-KPIs(key performance indicators), where our readers are directly telling us why there are here.
So, let's talk about this, because it's something that most publishers miss.
Imagine if there was one single indicator that would magically define exactly why a person is interested in your site.
Looking at things like pageviews doesn't answer that, because a pageview does not imply an intent. And depending on where it came from, it might not mean anything at all.
For instance, most of the audience you get via Facebook means absolutely nothing, because often they don't even remember where they went.
But something extraordinary happens if you can link a specific pageview to a specific high-level of value.
For instance, the page that people see just after they sign up for a free trial tells you so much about what that specific person is interested in. In fact, that one action tells you more than any standard dashboard filled with data, because it informs you about that person's direct intent.
For instance, on this site, this is one of the ways I look for indications of value. Let me show you how.
There is a big difference between how people behave when they are subscribing to something and when they are merely signing up for a free trial.
Signing up for a subscription is a decision that most people only make when you have proven your value, which I talked about in my last article.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Creating a propensity model is one of the most important tools publishers can have.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Several publishers have found that reducing volume leads to an increase in revenue
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Time is such a critical metric for publishers, but it's also a very complicated one.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Publishers who start their own data studios need to take extra steps to identify real people.
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
free
plus
plus
plus
free