Subscribe
for just...
plus
If you have been following Baekdal Plus for a while, you will know that I often talk about the next generation of analytics, like learning analytics, predictive analytics, scored analytics and so forth.
But you might also have noticed that I'm increasingly redefining how we think about analytics. For instance, last month I wrote about something I call 'editorial analytics', where the starting point isn't the data itself, but how we are using analytics to define an editorial focus.
This is so powerful because it helps you understand what you want to know, and then you design your analytics around that. And if you do that around an editorial goal, your analytics suddenly become a tool for journalists to use, rather than just some random numbers in a dashboard.
If you haven't yet read "How Editorial Analytics can Help you Define your Editorial Strategy", I strongly encourage you to do so.
In this article we will do something similar but I will talk about another part of analytics. We are going to talk about something I call 'what should happen next' analytics".
In many ways this is another name for predictive analytics, where you use massive amounts of data to predict things, but it's also an extension to scored analytics, where you assign a value to different interactions in order to understand how much of an impact your articles really have.
But what makes 'what should happen next' analytics special is that it's also a mind game that will help you understand the actions of your readers better.
So, let's dive in!
First, let's talk about why we need a different type of analytics.
The reason analytics (and algorithms in general) are often so hard to get right is because we have a problem in the digital world, and the problem is lack of intent.
There are generally two things that keep an industry healthy. One is the level of competition, which will constantly push companies to create products that are better than their competitors'. And the other is the need of the customers (their intent), which defines the level of quality that people expect a company to deliver.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Creating a propensity model is one of the most important tools publishers can have.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Several publishers have found that reducing volume leads to an increase in revenue
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Time is such a critical metric for publishers, but it's also a very complicated one.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Publishers who start their own data studios need to take extra steps to identify real people.
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
free
plus
plus
plus
free