Subscribe
for just...
plus
What actually happens when you promote a post using Facebook's new 'Promoted Posts'? Is it worth using? Is it worth paying for?
Last week, Facebook came out with Promoted Posts, which is initially only available to a relatively small group. And, one of my pages happens to be included (I have no idea why).
I wrote about my initial reaction to this new business model in "Facebook EdgeRank, Promoted Posts, And The Connection". The short version is that I think the whole concept is a scam. It's Facebook first taking our own fans away from us by filtering them out with EdgeRank, and then forcing us to pay Facebook to get them back. To me, that's like asking for a ransom. If you have not read my previous article about it yet, please do so before reading this one.
Some have suggested that it's not bad at all. They say that what EdgeRank is really doing, is just to filter out all the people who have no value and all the posts that people don't care about. That is an interesting theory, but I can debunk it with just one sentence:
If EdgeRank was truly filtering out all the people who are not valuable, why do Facebook think it is a good business model to force you to buy them back?
Clearly, Facebook knows that EdgeRank is filtering out a valuable chunk of our fans, otherwise this whole business model of promoted posts would be a failure. It's just dishonest.
To see just how much an impact promoted posts have, I decided to do a small initial test, and it has been running for the past 4 days. The numbers are in, so let's get cracking.
This is just a small test. I posted a new article to my design site, 42Concepts, about something that I thought would have a good chance of going viral. The article was about a bathrobe that looks like it is censoring out parts of your body. It's a brilliant design.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Creating a propensity model is one of the most important tools publishers can have.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Several publishers have found that reducing volume leads to an increase in revenue
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Time is such a critical metric for publishers, but it's also a very complicated one.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Publishers who start their own data studios need to take extra steps to identify real people.
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
free
plus
plus
plus
free