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Let's talk about analytics, but not the type everyone else is talking about. Instead, let's talk about a type of analytics that can directly aid your newsroom to define a much better editorial strategy, as well as help create focus for your journalists.
In short, let's talk about Editorial Analytics.
Editorial analytics are a number of metrics that are directly linked to your editorial planning, goals, and purpose. And instead of being based on measuring page views or even read rates, they take a step back and measure impact and focus.
But before we go into the details of what this is, let's very briefly talk about why we need this.
There are two major problems facing the media industry.
The first problem is that we now live in a shared media world, where all the boundaries of the past have been torn down.
Local newspapers show a good example of this.
In the past, local newspapers received almost 100% of the attention, while having almost no competition. As such, every local newspaper is defined around being this generalized package of a little bit of everything (which was a good thing in the old markets).
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As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
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Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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