Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - September 2017

How Editorial Analytics can Help you Define your Editorial Strategy

Let's talk about analytics, but not the type everyone else is talking about. Instead, let's talk about a type of analytics that can directly aid your newsroom to define a much better editorial strategy, as well as help create focus for your journalists.

In short, let's talk about Editorial Analytics.

Editorial analytics are a number of metrics that are directly linked to your editorial planning, goals, and purpose. And instead of being based on measuring page views or even read rates, they take a step back and measure impact and focus.

But before we go into the details of what this is, let's very briefly talk about why we need this.

Two fundamental problems facing every publisher

There are two major problems facing the media industry.

The first problem is that we now live in a shared media world, where all the boundaries of the past have been torn down.

Local newspapers show a good example of this.

In the past, local newspapers received almost 100% of the attention, while having almost no competition. As such, every local newspaper is defined around being this generalized package of a little bit of everything (which was a good thing in the old markets).

 
This 30 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   analytics   —

plus

analytics:
How Small Publishers Should Think About Advanced Analytics

plus

analytics:
How Do You Identify Real People?

plus

analytics:
A Deep Dive into the Future of Subscriber Analytics

free

analytics:
Fascinating Traffic Experiments by Publishers

plus

analytics:
Publishers, You Need 'What Should Happen Next?' Analytics

free

analytics:
Data that looks like it means something, but doesn't