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One of the big topics in the publishing world at the moment is the renewed focus on analytics. While most publishers still embrace analytics on only the most rudimentary level, it's getting pretty clear for everyone that analytics must be a key component when evaluating how things are going.
Publishers are also being put under increasing pressure from their advertisers and readers to use analytics intelligently to find value beyond what you would get from normal human editing.
But what do you look for? What is the most important thing to look at, as publishers, and what kind patterns do you want see (or not see)? What are your KPIs (Key Performance Indicators)?
Before we start, though, I want to tell you a little story.
As you may know, I run my own business. And, there is one thing that anyone who has run a business learns from day one, which is that not a single metric in your analytics system matters at the high-level.
I will say that again. Not a single metric in your analytics system matters at the top level.
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Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
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Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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