Subscribe
for just...
plus
The world of analytics is going through the most profound transformation in its entire existence. Like any shift, the actual change seems to move very slowly at first, but once we get the hang of it, the shift accelerates. Within a very short time everything you know will change.
This transformation has just begun. We are currently at 3%. Even with new amazing tools like Universal Analytics, we are still just trying to get to grips with what to do in the future.
This phase of experimentation is going to accelerate over the next three years. Five years from now, everything you know today about analytics will have become obsolete.
I mean that literally. Everything you know today, will have changed. Every metric, every dashboard, every path, and every tool that you use today will look archaic in 2020 (which is only 5 and a half years from now).
If you are a person who is afraid of change, this probably sounds very scary. But if you are a person like me who likes change (which I think you are), this transformation is going the be a very exciting thing to be a part of.
In this report, we will specifically explore the future of analytics in relation to how web shoppers convert.
Of course, this article is only a part of a much longer series of Plus articles exploring the future of analytics. Other notable (and recent) reports that I recommend you read are:
Each report covers different aspects of this shift. For instance, take the last report about customer attribution.
Back in 2004, this was how we valued where people were coming from:
We soon learned how wrong this was, so we stepped it up a notch, and in 2011 we introduced multi-funnel analytics.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Creating a propensity model is one of the most important tools publishers can have.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Several publishers have found that reducing volume leads to an increase in revenue
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Time is such a critical metric for publishers, but it's also a very complicated one.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Publishers who start their own data studios need to take extra steps to identify real people.
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
free
plus
plus
plus
free