Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - October 2018

Everyone Measures Conversions the Wrong Way. Let's Fix That!

Conversion rate is, for obvious reasons, one of the key metrics that everyone looks at. This is true whether you are a brand measuring ad performance, a web shop measuring shopping, or a publisher measuring how you perform online.

But just looking at a conversion rate doesn't really tell you anything. A true conversion rate is not the result of a single metric. Instead, it's a representation across multiple factors that indicate how well you are able to convert action into revenue for a person.

So, in this 30-page report, let's take a closer look at what a real conversion is.

What's wrong with the conversion metric?

A conversion rate seems like a simple metric, but one of the first problems we have with it is that nobody seems able to define what it is.

Let me give a simple example.

When I recently wrote about ecommerce for publishers, I also talked about conversion rates. I wrote that a good conversion rate for publishers reviewing products would be similar to what we often see with web shops, whereas a bad conversion rate would be more similar to a display ad.

In other words, you can determine how successful you are by looking at whether you are creating actual interest and directly impacting people's choices of what to buy, or whether you are just creating random views.

But this sounds a bit vague, because what is a good conversion rate? What number should you aim for? Well, finding that out is pretty much impossible.

 
This 30 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   analytics   —

plus

analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

plus

analytics:
How Small Publishers Should Think About Advanced Analytics

plus

analytics:
How Do You Identify Real People?

plus

analytics:
A Deep Dive into the Future of Subscriber Analytics

free

analytics:
Fascinating Traffic Experiments by Publishers

plus

analytics:
Publishers, You Need 'What Should Happen Next?' Analytics