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Baekdal is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

Baekdal is offered at three tiers. Baekdal/Basic, a free newsletter about media news and trends. Baekdal/Plus, a weekly newsletter for journalists, editors, and audience development managers. And finally, Baekdal/Executive, our full in-depth media reports helping editors-in-chief and executives define their publications better.
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—   analytics   —

executive

analytics:
Creating a propensity model for publishers

free

analytics:
How my focus on analytics has changed as an independent publisher

executive

analytics:
How can publishers measure trust and other editorial metrics?

executive

analytics:
A guide to analytics for independent journalists

executive

analytics:
Why producing less news leads to a boost in subscriptions

free

analytics:
GDPR: How publishers can track things without tracking people

executive

analytics:
Machine Learning is like black-magic for publishers

executive

analytics:
Dwell time, watch time, and the new world of audience analytics

executive

analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

executive

analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

executive

analytics:
How Small Publishers Should Think About Advanced Analytics

executive

analytics:
How Do You Identify Real People?

executive

analytics:
A Deep Dive into the Future of Subscriber Analytics

free

analytics:
Fascinating Traffic Experiments by Publishers

executive

analytics:
Publishers, You Need 'What Should Happen Next?' Analytics

free

analytics:
Data that looks like it means something, but doesn't

executive

analytics:
How Editorial Analytics can Help you Define your Editorial Strategy

free

analytics:
The problem with Medium's New Metric: Public vs Private Analytics

free

analytics:
Let's Calculate What Publishers Could Earn from the Google 'Snippet Tax'

executive

analytics:
The Analytic Connections That Define Intent

free

analytics:
Geeking Out Over Analytics

free

analytics:
Flawed Metrics that Publishers Use all the Time

executive

analytics:
How Do You Define Reader Loyalty?

executive

analytics:
Understanding Your Audience: Visualizing Highly Advanced Analytics

free

analytics:
No, The Polls Didn't Fail Us

executive

analytics:
A Hard Look at YouTube Views vs TV Ratings

executive

analytics:
More Facebook Data. How Does US, UK and Nordic Publishers Perform?

free

analytics:
Facebook Traffic to Publishers? Up? Down? Huh?

free

analytics:
How a Growth in Social Engagement is Also a Drop in Reach and Loyalty

free

analytics:
A Different Way to Think About Churn Rates and Subscriber Dashboards

free

analytics:
Accurate Analytics is Painful

executive

analytics:
Why Digital Analytics Have Become so Complex

free

analytics:
We Need Better Digital Media Studies

free

analytics:
Misleading Types of Graphs For The Media

executive

analytics:
Measuring Impact Is Critical For Niche Verticals

free

analytics:
Be Better At Learning From Ad Studies

executive

analytics:
Tracking The Value Accurately Across Social Channels

executive

analytics:
From Data to Love. How to Change Your View on Data

free

analytics:
What Is Tracking And What Isn't Tracking

executive

analytics:
High-Level KPIs for Publishers

free

analytics:
The Unique User Reality Check

free

analytics:
You Can't Compare Facebook and YouTube Views

executive

analytics:
Revisiting Read-Rates And Other Content Focused Analytics

executive

analytics:
Introduction To The Future of Learning Analytics

executive

analytics:
Human Analytics, Please! When A View Is Not A View

free

analytics:
The Trouble With Ad Spending Studies

executive

analytics:
The Usefulness of Real-time Analytics

free

analytics:
A Lesson in Traffic, Reads and Conversions

executive

analytics:
Valuing Traffic Beyond Attention Minutes

free

analytics:
A Lesson in Social Tracking

executive

analytics:
Building Customer Momentum and Lifetime Value

executive

analytics:
Future of Analytics and the Behavior of Web Shoppers

free

analytics:
How We Fail at Data and Analytics

executive

analytics:
The KPI Frameworks for Brands and Media

free

analytics:
A look at Twitter Analytics

executive

analytics:
The Mystery of Our Social Traffic

executive

analytics:
Valuing Your Traffic Beyond Views and Shares

executive

analytics:
How to Really do Analytics For Web Shops

free

analytics:
Top Media Sharing in the US

free

analytics:
What Creates The Highest Amount of Sale?

free

analytics:
CPA, CPM, CPC ... WTF?

executive

analytics:
Measuring Results: Don't be Fooled By Math

executive

analytics:
Making Sense of Social Media Monitoring and Sentiment Analysis

executive

analytics:
The Even Scarier Graph for Newspapers (and partly brands)

free

analytics:
Measure Unique Subscribers

free

analytics:
98% Can't Identify With The Newspaper

free

analytics:
Click Data from Associated Press' Sponsored Tweets

executive

analytics:
Reverse Engineering Facebook EdgeRank - Beyond the Theory

executive

analytics:
Debunking the Effectiveness of Print Advertising

executive

analytics:
Modern Analytics for Subscription Based Media

free

analytics:
Facebook Promoted Posts; Another Test, Another Puzzle

executive

analytics:
Social Conversion Rates: Where The Real Value Comes From

executive

analytics:
Initial Test of Facebook's Promoted Posts

executive

analytics:
Facebook Insights: Debunking Friends of Fans

free

analytics:
One Million Facebook Likes? So what?

executive

analytics:
Analyze The Data You Don't Have

executive

analytics:
The Power of One Tweet

executive

analytics:
Debunking The Unique Visitor: Finding Your Real Readers

executive

analytics:
Beyond Facebook Analytics, The Guide

executive

analytics:
Dissecting a Print Magazine

executive

analytics:
The Future of Analytics for Publishers

free

analytics:
Tweet Buttons *don't* drive 7x more sharing

executive

analytics:
Identifying Your Real Readers, Not Just Traffic

executive

analytics:
Where Are People Really on Facebook?

free

analytics:
Debunking The Myth That People Read Less

free

analytics:
Dissecting an Episode of MythBusters

free

analytics:
The Cost of a Fan

free

analytics:
Don't Trust Your Social Referral Data

executive

analytics:
Forget Bounce Rates, focus on Conversions

free

analytics:
What Per Post Impressions on Facebook Really Mean

executive

analytics:
More on Replies and Retweets

free

analytics:
Real Social Data, Please

executive

analytics:
Measuring Real People vs. Normal Analytics

free

analytics:
The Real Story Behind McDonald's Foursquare Campaign

free

analytics:
Facebook Users vs. Population = 120%

free

analytics:
Incorrect Social Referrer Statistics

free

analytics:
7 Myths of Social Media ROI

free

analytics:
The Power and Value of a Fan

free

analytics:
Usable Graphs are Inaccurate Graphs
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé