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Strategic analysis
The Return of Investment of Social Media

Social media analytics is really not that hard. You only need five data points to get started; Products sold, number of customers, revenue, profit, and points of origin.




Written by on January 19, 2011

Many people think that if they have 10,000 followers each tweet will reach 10,000 people. As I wrote in "How To Create a Social Release Plan" that isn't the case. You are only going to reach the people who happen to be watching Twitter within the first hour of a tweet being posted.

In this article, I will explore two key questions. What actually happens when you post a tweet, and how you can use that to calculate real return of investment.

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.


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