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Strategic analysis
2016 Was a Great Year. 2017 Looks to be Even Better

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Written by on January 2, 2017

If you are working in the media industry (which is highly likely as a reader of this site), you might think that 2016 was the worst year possible. So many things went wrong in so many ways. And yet, from the perspective of the media, 2016 was the best year we have had in a very long time. At least if we can somehow avoid nuclear apocalypse caused by a tweet, which some in the media think is a real risk.

Many of the problems that we think we have are merely distractions. They are big problems in the short term, but they also have very little to do with the future trends.

I'm going to start off 2017 by trying to reset your frame of mind. I'm going to tell you why 2016 was this good, and why I'm feeling very positive about the future media trends in 2017.

The great distraction

First of all, we can all agree that 2016 was the culmination of some pretty scary trends. We saw a very frightening rise in fascist, racist, intolerant, and white supremacy movements across the western world.

Behavior that used to only happen in the fringes of our society suddenly became mainstream and normalized. Politicians who used to hide when they were lying are now doing it in the open and are actively capitalizing on polarizing the public, stoking fears, and encouraging people to be mean to others as a way to get more votes.

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

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