Baekdal.com is a subscription-based site, as such we don't do advertising, nor do we accept guest posts except for a few very specific circumstances (you generally have to be industry executive or CEO).
Baekdal Media's overall purpose is to help media companies change their future through analysis and guidance. I do this in two ways:
Half of Baekdal Media is focused on my subscription-based magazine about future media trends and strategies. Here mostly media executives are paying $120/year to read the 25 in-depth articles/reports that I create each year. Each report is 30-40 pages long, and you can see an example of the latest articles below.
The other half of Baekdal Media is focused on strategic consulting, as explained on this site. Here I help mostly large media companies with reviewing, refining and developing their strategies. My clients include media companies like Condé Nast, Haymarket, Schibsted, Bonnier, Google, Chicago Tribune, NRC and others.
I also occasionally advise startups and brands with their strategies.
I'm global, but if you need to send me physical materials:
And, of course, you can connect with me on all the social channels: Twitter, , LinkedIn
I am not your usual media analyst, as I had a digital native entry into the world of media. Throughout the past 20 years I have worked on all sides of the table. On the agency side, the brand side and the publishing side.
In the late 1990s, I travelled around Europe teaching fashion designers how to transform their pen and paper workflow into digital. I have been a Digital Media Manager for one of the largest fashion companies in Scandinavia, where I was responsible for forming the digital strategy for all our brands.
I once ran a digital magazine.
But my real fame is through baekdal.com, which I launched in 2004 focusing on helping publishers and brands navigate this amazing digital disruption that we all face.
In 2010, I took this a step further and launched Baekdal/Plus a subscription-based site for media executives, focusing on future strategies and media trends, as well as stepping up my consulting focus. And then in 2023, this was expanded to also include Baekdal/Basic and Baekdal/Executive
And this varied background is what defines me today.
My skill as a media analyst isn't just the analysis that I do. It's that I don't have any of the habits of old media companies. This makes it easier for me to see things from another perspective.
As the Swedish business magazine (Resume) wrote when they recently hired me to write a monthly column for their premium newsletter:
"Thomas Baekdal is a Danish media analyst and one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ??himself known for his analysis of how digitization has changed the way we consume media."
I'm not really Danish, though. I'm global. 97% of my clients are from other countries than my own.