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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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—   the latest   —

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strategy:
The future of advertising for publishers is first-party data

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newsletter:
A guide to listening to your audience, and let's talk about Google's no-cookies

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thoughts:
Let's talk about Google's 'cookie-less' future and why it's bad

 

—   trends   —

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trends:
Facebook vs publishers: What is really going on? And why is it bad?

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trends:
Let's talk about publishers and (virtual) events in 2021 and forward

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trends:
A story about responsibility and privacy (for publishers)

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trends:
2021 and forward: What is the future of events for publishers?

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trends:
How publishers could organize working from home after COVID-19

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trends:
Navigating a winner-take-all media market

 

—   monetization   —

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monetization:
A guide to 'delayed subscription' models

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monetization:
Paid-for strategies: Defining what people pay for

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monetization:
Why do Norwegian newspapers perform so much better than the industry average?

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monetization:
What will happen to publishers after COVID-19?

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monetization:
Read the room. Why publishers' call to advertisers is misguided

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monetization:
Why is it important that we do not give news away for free during a crisis?

 

—   strategy   —

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strategy:
The future of advertising for publishers is first-party data

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strategy:
A publishers' guide to listening to your audience

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strategy:
The six sources of COVID-19 misinformation

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strategy:
What the heck happened in the US?!?!

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strategy:
What is stopping women from leading the way to the future of independent media?

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strategy:
COVID, elections, and the problem with an adversarial press

 

—   analytics   —

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analytics:
How can publishers measure trust and other editorial metrics?

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analytics:
A guide to analytics for independent journalists

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analytics:
Why producing less news leads to a boost in subscriptions

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analytics:
GDPR: How publishers can track things without tracking people

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analytics:
Machine Learning is like black-magic for publishers

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analytics:
Dwell time, watch time, and the new world of audience analytics

 

—   thoughts   —

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thoughts:
Let's talk about Google's 'cookie-less' future and why it's bad

free

thoughts:
I'm not impressed by the Guardian's OpenAI GPT-3 article

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thoughts:
Should media be tax exempt?

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thoughts:
More studies that don't mean what we think they mean

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thoughts:
The thing about Facebook and political advertising

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thoughts:
The Original Cookie specification from 1997 was GDPR compliant

 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé