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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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—   the latest   —

free

newsletter:
Redefining Election Coverage and the trouble with bundles

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podcast:
Episode 010: Covering the Elections From the Perspective of a Media Analyst

free

newsletter:
Thinking about the Trust Project and smarter analytics

 

—   trends   —

free

trends:
The importance of ad transparency for publishers

free

trends:
Everyone Will Subscribe to Media in the Future. No, Really!

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trends:
The Media Trends to Care about in 2019-2024

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trends:
The Market for Reviews Has Changed Massively

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trends:
Why Don't Print Readers Show Up In Digital?

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trends:
Live TV Piracy: Cable TV's 'Music' Moment

 

—   monetization   —

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monetization:
A look at The Correspondent's Crowdsourcing Campaign

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monetization:
The Path to Lifetime Value for Publishers

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monetization:
Publishers, Ecommerce and Affiliate Revenue: the Guide

free

monetization:
The Updated (and scary) Circulation and Revenue Figures for Newspapers

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monetization:
Metered, Hybrid, Closed, Donated? What Paywall Works the Best?

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monetization:
A Guide to Pricing Strategies for a Sport Site

 

—   strategy   —

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strategy:
The Challenge with Having Multiple Publishing Markets for the Same Publication

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strategy:
Redefining Relevance: The Circles of Media

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strategy:
Future of Media: From Generalist to Focused

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strategy:
How to Save Local Newspapers? Get Rid of the Newspapers

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strategy:
Content as a Service: What if Writing Articles Isn't the Best Model?

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strategy:
Completely Rethinking the Advertising Model for the Post GDPR World

 

—   analytics   —

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analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

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analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

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analytics:
How Small Publishers Should Think About Advanced Analytics

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analytics:
How Do You Identify Real People?

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analytics:
A Deep Dive into the Future of Subscriber Analytics

free

analytics:
Fascinating Traffic Experiments by Publishers

 

—   thoughts   —

free

thoughts:
The Media is Like Having Your Best Friend Let You Down

free

thoughts:
The EU Snippet Tax is not About Copyright. It's About Protecting the Press

free

thoughts:
Smart Voice Assistants and Smart Homes ... from the past

free

thoughts:
Fixing how the Media Covers the US Midterm Election

free

thoughts:
It's not about polish. It's about dedication

free

thoughts:
Inside Story: What I did to get GDPR Compliant

 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé