Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 
 

plus

Subscribe to the Baekdal Plus newsletter to stay up-to-date about the latest trends. Sent out once per week.

Get the newsletter

 
 
 

Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
» Learn more

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
 
 

—   the latest   —

free

newsletter:
News should not be free during a crisis, and the power of indexed time

plus

monetization:
Why is it important that we do not give news away for free during a crisis?

free

newsletter:
Audience engagement, and a whole lot of things related to COVID-19 for publishers

 

—   trends   —

plus

trends:
For publishers, the key to personalization isn't to filter

free

trends:
How accurate data was turned into misleading articles by the government ...and the press

plus

trends:
The scam that is ad profiling and targeting

plus

trends:
A guide for how to do entrepreneurial journalism

plus

trends:
Publishers, you need to think like fashion companies

free

trends:
Publishers need to think about link-jacking too

 

—   monetization   —

plus

monetization:
Why is it important that we do not give news away for free during a crisis?

plus

monetization:
Premium Podcast Monetization Strategies Explained

plus

monetization:
The difference between advertising and charity ... and supporting the news

free

monetization:
The problem with the $4.7 billion that News Media Alliance say Google makes from News

plus

monetization:
A look at The Correspondent's Crowdfunding Campaign

plus

monetization:
The Path to Lifetime Value for Publishers

 

—   strategy   —

plus

strategy:
How important is audience engagement for publishers?

plus

strategy:
The big macro changes that define 2020 and beyond (for publishers)

plus

strategy:
A guide for how publishers can truly build trusted journalism

plus

strategy:
Advertising in a non-personally targeted world

free

strategy:
What is the best time to publish a podcast?

free

strategy:
Black hat and white hat publishers

 

—   analytics   —

plus

analytics:
Why producing less news leads to a boost in subscriptions

free

analytics:
GDPR: How publishers can track things without tracking people

plus

analytics:
Machine Learning is like black-magic for publishers

plus

analytics:
Dwell time, watch time, and the new world of audience analytics

plus

analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

plus

analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

 

—   thoughts   —

free

thoughts:
Should media be tax exempt?

free

thoughts:
More studies that don't mean what we think they mean

free

thoughts:
The thing about Facebook and political advertising

free

thoughts:
The Original Cookie specification from 1997 was GDPR compliant

free

thoughts:
The thing about the EU copyright law and Google refusing to pay

free

thoughts:
Drive-by awfulness on Twitter

 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé