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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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—   the latest   —

free

newsletter:
How publishers should organize working remotely, and what about Facebook and Google?

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trends:
How publishers could organize working from home after COVID-19

free

newsletter:
Analysis of media coverage of the #BlackLivesMatter protest, and let's talk about bias

 

—   trends   —

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trends:
How publishers could organize working from home after COVID-19

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trends:
Navigating a winner-take-all media market

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trends:
For publishers, the key to personalization isn't to filter

free

trends:
How accurate data was turned into misleading articles by the government ...and the press

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trends:
The scam that is ad profiling and targeting

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trends:
A guide for how to do entrepreneurial journalism

 

—   monetization   —

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monetization:
What will happen to publishers after COVID-19?

free

monetization:
Read the room. Why publishers' call to advertisers is misguided

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monetization:
Why is it important that we do not give news away for free during a crisis?

plus

monetization:
Premium Podcast Monetization Strategies Explained

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monetization:
The difference between advertising and charity ... and supporting the news

free

monetization:
The problem with the $4.7 billion that News Media Alliance say Google makes from News

 

—   strategy   —

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strategy:
Defining journalistic objectivity: Being biased towards the facts

free

strategy:
What we in the media need to learn from the #BlackLivesMatter protests

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strategy:
So you want to start a new magazine? Good idea!

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strategy:
How important is audience engagement for publishers?

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strategy:
The big macro changes that define 2020 and beyond (for publishers)

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strategy:
A guide for how publishers can truly build trusted journalism

 

—   analytics   —

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analytics:
Why producing less news leads to a boost in subscriptions

free

analytics:
GDPR: How publishers can track things without tracking people

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analytics:
Machine Learning is like black-magic for publishers

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analytics:
Dwell time, watch time, and the new world of audience analytics

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analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

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analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

 

—   thoughts   —

free

thoughts:
Should media be tax exempt?

free

thoughts:
More studies that don't mean what we think they mean

free

thoughts:
The thing about Facebook and political advertising

free

thoughts:
The Original Cookie specification from 1997 was GDPR compliant

free

thoughts:
The thing about the EU copyright law and Google refusing to pay

free

thoughts:
Drive-by awfulness on Twitter

 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé