What You Need To Know This week (April/20)

Just 23% of web users would say yes to cookies. This is not going to end well...

Retailers losing 1 in 20 sales through lack of mobile-enabled sites.

The New York Times Company in 2015. Trendlines - as of right now - don't point to its demise.

Pinterest is for direct interactions. It should lead people to your point of sale.

How Tumblr plans to attract brands & their money http://bit.ly/JlDDN0 ...also focusing on in-stream advertising.

Netflix gets it: Arrested Development's 10 new episodes premiering at the same time http://wp.me/p1re2-1KQd <= interesting!

When life hands you cancer, make cancer-ade: via lemonade stand, 6yo boy raises $10K for dad's chemo.

Google is taking another step forward in ad measurements. Note to old media: This is why they are beating you!

Publishers Beware! More Creative Destruction on the Way: http://bit.ly/JFigTN

Couldn't attract VC funding. Kickstarter Pebble Watch up to $4.3m with 30 days to go.

Physical media is dead - long live the app ...but isn't an app yet another container?

Hulu to advertisers: pay only for completed video ad views http://ow.ly/amigY ...Digital = measurable results.

Artists Create Perfume That Smells Like Brand New MacBook Prohttp://bit.ly/HQdVNL <= Mmmm the scent of Chinese factories :)

Zuckerberg did $1 billion Instagram deal on his own http://ow.ly/amh1z ...kids with money...

The 2080 Census: The World As We (Don't) Know It http://ow.ly/amgQO

Software reveals what makes a catchy movie line: http://ow.ly/ambRZ <= interesting, but we need diversity.

Amazon extends '1-Click' payments to mobile: http://ow.ly/alhDa...Amazon vs Google, I'll bring the popcorn :)

Advertising is not looking good: Facebook Ad Engagement Down 8% in U.S, cost up 41% - http://ow.ly/aiZSR <= not just print anymore.

Netflix CEO calls out Comcast on net neutrality http://dlvr.it/1RZlZP

Berg Explores The Future Of Touchable Movies http://ow.ly/aiPa2 <= Future? This is the same as Quicktime VR ...from 1994

And finally some fun. What happens when you give your dad an iPad: