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The Future of Marketing Budgets

The digital trend is not a trend anymore, nor has it been for a long time. It was a trend back in 2004.

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Written by on January 14, 2011

Where should you focus your marketing energy? That question used to pretty simple: place ads in a magazine, send out press releases to newspapers, and set aside a small budget on website design.

This is pretty much how the majority of companies have been spending their time and budgets for the past 10 years--and many still do. Most studies on the marketing expenditure show that digital is some secondary thing. A report from eConsultancy on Marketing Budgets in 2010 showed that only 25% of the marketing budget is focused on digital channels. The number is up from a mere 20% in 2009, and it is likely to be around 30-32% in 2011.

It is going in the right direction, but far too slowly. Marketers need to face the new realities of media.

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

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