Please note, the video's on this page is currently unavailable while we are moving to a new server!
Opel is introducing a new safety technology that reads the traffic signs and displays them on your instrument panel in your car.
The Traffic Sign Detection can read speed limit and no-passing signs and even notify drivers when speed restrictions have been lifted. Depending on light conditions, the system begins to recognize and repeatedly read signs at 100 meters. If a picture matches an image of a road sign in the car's software, the sign is displayed in the instruments panel.
The system always displays the most relevant information for safe driving, filtering out many signs that may overwhelm drivers. If two signs are recognized in close proximity to one another, then special notice signs, like "no passing" restriction would take precedence over a speed limit sign.
Here is how it looks and works.

Loading Video
(Note: You need Flash 9+ to watch these videos)
Although this is a very interesting technology, it is not the most usable implementation I have ever seen. A far better solution would be to incorporate it directly into the speedometer. This way you limit the time people have to read the instrument panel (which is very important), and it also allows the driver to see what his current speed is compared to the legal speed limit.
Like this:

Full access for... $5 per month
Full access for... $49 per year

What the shift in media is really all about.
14 chapters
220 pages
31,000+ words
Free for subscribers
$8.79 on Amazon

It is not about creating a shop in a tab. It is about turning communication into sale.
29 chapters
156 pages
23,000+ words
Free for subscribers
$7.58 on Amazon