Reset password:

iPad Usage Behaviors - Think Future Trends

iPad magazines and newspapers who are focusing on daily, weekly or monthly issues, front covers, flipping pages, etc. are designing for a world where consumption is something you sit down and do.

11
PAGES

FREE FOR SUBSCRIBERS

Written by on June 8, 2011

There are many studies about how people use the iPad, and how you, based on these studies, should think about the iPad. The research is telling us that the iPad is primarily used in the evening, in the living room and in the bedroom. It is a device people use to relax, to unwind etc. It is apparently not an active device like a laptop -- except, of course, for all the games.

At a recent event, Mario Gacia said that because of this, "the iPad is an evening companion," and "the consumers shift their focus to prime time."

Um ...no!

We have not yet seen how people are really going use the iPad. People haven't changed yet. The iPad is not sufficiently connected yet. App developers have not yet matured. The business side of iPad use has not even started yet.

None of the studies out there tells the true story. They tell the story of how people use the iPad *before the shift*.

What is yet to come is the shift itself.

Subscribe to read the rest of this 11 page report...

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

...or subscribe today

$9/month

$99/year

As a PLUS member, you can share anything on baekdal.com, with anyone, everywhere. When you share a plus article with a friend, they can read the full article for free. They will even get notified that you are the one who shared it - with a link to your Twitter profile. Just in case they want to follow you, now that you are being such a nice person!

Share on

Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

Follow    

Check out my new book: THE SHIFT - from print to digital and beyond? Free for Baekdal Plus subscribers, $8.79 on Amazon.

There is always more...

Let's talk about media trends »

2013: What To Focus On »

The Social Backlash Conundrum »

How to Determine When Laggards Change »

The Future of Interactive Glass »

3D Printing is Starting To Become Mainstream »

3 Big Changes to Baekdal »

Debunking The New York Times Interactive Mirror »

Wearable Multitouch Interaction Everywhere »

Microsoft's Future Productivity Vision 2011 »

How Big is The Blogosphere? »

The shift in 2012 »