Reset password:

April 22, 2011
A Cup of Optimism

Unemployment rates look bleak around the world. In the USA, it has been hovering around 9.5% for 14 months straight. So, what could big companies do to make a difference?

Two students, Rodrigo de Castro and Joan Unzer, came up with this concept for a Starbucks campaign. Unemployed people could print their resumes on Starbucks coffee cups, potentially reaching a huge audience of business people every day.

It is a brilliant concept. Ones of those fancy win-win ones. Some of the unemployed might get a job, while the loyalty towards Starbucks would increase substantially. The social effect alone would be staggering.

I reached out to Starbucks to get their reaction, and they had this to say:

The idea is very creative and is a great story, but it is not a program we currently have in place.

Mmmmm... well, get cracking Starbucks!

In the meantime, Starbuck did once again celebrate Earth Day (today), by awarding people who use a reusable coffee mug with a free brewed cup of coffee or tea.

Baekdal PLUS: Premium content that helps you make the right decisions, take the right actions, and focus on what really matters.

Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

Follow    

There is always more...

How to Determine When Laggards Change »

The Future of Interactive Glass »

3D Printing is Starting To Become Mainstream »

3 Big Changes to Baekdal »

Debunking The New York Times Interactive Mirror »

Wearable Multitouch Interaction Everywhere »

Microsoft's Future Productivity Vision 2011 »

How Big is The Blogosphere? »

The shift in 2012 »

Trends are about People, not Things »

Google+ I am excited »

Toyota's Augmented Car »