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June 21, 2011
Everywhere!

I'm was partly inspired by the picture GigaOm used in yesterday's article (about Facebook moving to HMTL5) to create this simple illustration:

I'm not going to write a long article explaining it, because the concept speaks for itself. Why force your readers into a specific consumption mode? Why limit yourself to one device?

Digital is not print. You do not choose your platform. The platform chooses you!

You do not want to link your readers to a device. You do not want to risk losing your hard earned subscriptions just because one day your readers decide that they want a different phone or tablet. It is like linking a print newspaper to a specific brand of mailboxes.

There is nothing wrong with creating an app if it extends what you do for your core readers. But don't limit yourself to an app or a specific device.


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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

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