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June 23, 2011
Creating Awareness about Garbage Cans

Here is a fun little idea. What do you do if you (as a city) want to get people to use the public garbage cans, instead of just littering the streets?

Some cities introduces hefty fines and tell the police to "do something about it." Other cities, like the City of Lucern (Switzerland), encourages you to have fun.

One works, the other one doesn't. All it takes as a bit of paint.

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

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