Google Analytics has been redesigned

Google has redesigned their analytics package to what seems to be a much more user-friendly and illustrative rich interface.

My account has not yet been migrated, so I cannot try it out, but it sure looks promising.

I am also in the process of writing an article about how to get correct stats from Google Analytics (and other analytics tools). But, I probably need to re-"analyze" my findings and advice.

I hope that this redesign is more than just eye candy, since many reports in the old interface was directly misleading.

(via JustAddWater.dk)

Comments

Jesper Rønn-Jensen - May. 9, 2007

Make sure to write your tip on how to measure download of other files, such as word and pdf documents. I'd love to learn that trick (and I remembered we briefly talked about that on the phone some time ago).

I'm looking forward to your article :)

Thomas Baekdal - May. 9, 2007

Jesper, what you do is this:

http://www.google.com/support/googleanalytics/bin/topic.py?topic=11004

This is what you do specifically for Word or PDF's

http://www.google.com/support/googleanalytics/bin/answer.py?answer=55529&;topic=11006

Daniel Aleksandersen - May. 10, 2007

I really do not like Google Analytics!

Google’s slogan for this service should be "–never let your visitors surf without us knowing where they are, and what they do!" Because that is what is happening. Web publishers swallow Google’s free treat raw, and let Google keep an even closer eye on people’s online habits. The information Google collects from each individual user is worth thousands of dollars to any marketer!

Consider using alt=ernates to Google to avoid creating a total *insert-any-service-branch-here* monopoly! There are free, hosted alt=ernates out there. Search the web, and you will see for your self! I can recommend FeedBurner’s Site Stat tracker.

I personally use a self hosted Mint tracker. It loads quickly (because it is stored locally), is easy to set-up, us, and extend. Why not have a mint and by doing so ensuring you do not step on someone’s feet regarding online privacy concerns?

Thomas Baekdal - May. 10, 2007

Daniel, I agree. Google's dominance in "personal information" gathering is becoming a real problem.

I have often wondered about using another statistical tool. I cannot use Mint because of the technical requirements (I use Microsoft web technologies), but I have also been fiddling with some of my own stuff.

I already have a seperate system for referers tied into my CMS system. It was the same system that collected statistics on browser sizes when I analyzed that last year (alt=hough that was collected seperately).

The problem of making a statistic systems myself is not as much collecting the information, but handling the huge amount of data.

Anyway, this article might be of interest to you:

http://www.centernetworks.com/my-life-without-google

Thomas Baekdal - May. 11, 2007

I now have access to the new interface - and it is very different. I need to change several aspect of the article I am writing, but by the looks of things the overall problems with misleading data still exists.

Jonathan - May. 23, 2007

Daniel - I'm not sure whether this is relevant from your viewpoint, but Google Analytics dos not collect or store "personal data" as defined by the European data protection and retention laws. It's "aggregate data." This means neither you nor Google can know who an individual is from Google's stats, nor what any one individual is actually doing on a site. The privacy aspect is therefore far less of a problem than, say, Gmail which I would say is potentially far more of a problem in this regard. Indeed, I would say that there is effectively no privacy issue with Google Analytics. What, specifically, concerns you about Google Analytics?

Thomas Baekdal - May. 23, 2007

Ohhh... Google acquires Feedburner. I am not sure like this...

http://www.betanews.com/article/Google_to_Acquire_Feedburner_for_100_Million/1179952200

Google Analytics has been redesigned

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