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Apple's 8 Secrets
ComputerWorld recently "revealed" 8 secrets to why Apple is make such successful products. They are:
- Engineering supports design - no exceptions
- Fewer is better
- The experience is the product
- The product is the product
- You can't please everyone, so please people with good taste
- Leave the past behind
- Product names are important. Really important
- Group affiliation is the driver
I particularly like "The experience is the product" and "The product is the product".
Most companies forget this simple concept. Instead they make a mediocre product and try to make up for it by adding less important features and spend a huge amount of money on an marketing campaign. Your product is your most important selling point. If that doesn't work, neither will anything else.
Just take the iPod Touch - you want one just by looking at it...
Published: Sep. 18, 2007
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Thomas Baekdal is a Writer, Interaction Designer, Change Advocate and Project Manager.