The iPhone Experience.

By Thomas Baekdal | Wednesday, October 29, 2008 | Section: notes

It is rare that I get to show you some of the things I do for a living, but today is an exception. I recently finished a project for 5 fashion companies. It is a special web experience for the iPhone. And it is something that I am quite excited about.

Before I start to talk about it, I just want to show you a short video of how it looks and works. You can see the latest fashion videos, the latest campaign, and all the styles from the latest collections. And you can locate one of the shops directly on Google maps.

You navigate using touch (of course). Simply swipe your finger from left to right to go from one image to the next. Under collection you can flick your finger up and down to change the category between tops, dresses, skirts, pants and all the other categories. You can tap on a picture to see the name of the style.

Loading Video
(Note: You need Flash 9+ to watch these videos)

(also on YouTube)

This web experience was created for 5 clothing companies: b.young, ICHI, Gestuz, Frank Q and EdaMae.

The really challenging part was to create an application-like experience - in safari. We decided to design a web application, as opposed to an application that you download via the App Store.

We spend about 7 days figuring out how to create a touch based website and how to create the visual animations when you move from one part to another. I have created a lot of web applications, but this is the first time that I have created an application where touch, tab and swiping is the main interaction principles.

It is actually quite fun to do. It is also a very different way to interact. As an interaction designer, you will find that touch based devices requires a completely new way of thinking, with its own set of problems and challenges.

Just to give you two examples. People do not move their fingers in a straight line, and there is quite a bit of "wobbling" when you lift your finger from the screen.

You can see it LIVE at their websites. It will automatically detect if you are coming from on an iPhone :)

Comments

blog comments powered by Disqus

There is always more...

Google and the loss of Net Neutrality »

You have probably heard about all the buzz around net neutrality, the concept of equal access to the internet.


We Need Another W3C »

These days, everyone talks about HTML5. All the big guys like Apple, Google, and Microsoft put a lot of effort into making it happen. Google is especially focused on bringing HTML5 and web apps into the world.


Setting up Baekdal.com for the new Digg 4 »

Want to try out the new Digg 4 - go here http://new.digg.com (limited access - be quick)


The End of FLV. Hello h.264 »

Earlier today On2, the company behind the video codec used in the FLV video format (used by Flash), told us that they will discontinue their Flix video product line.


Wired's 26% iPad Share »

There is one story that keeps popping up about Wired Magazine reporting that 26% of their traffic is now coming from the iPad. A truly amazing number. But there something odd about it. I'm not seeing that anywhere else. So I did a little digging.


The Stream »

My use of the stream have now reached a point where I am no longer looking for news. Instead, my world is pretty much divided into two types of information. Updates that are followable, and updates that isn’t. I am now spending 99% of my time on the first group.


Impressive Foursquare Stats »

Foursquare Grader has compiled a list of the percentage of people who have been rewarded a badge on Foursquare. This tells us a lot about how it is being used. Most social networks have a relatively low activity rate, but that doesn’t seem to be the case here.


I'm Not Dropping Facebook »

A few days ago I wrote, “Facebook is Dying, Social is Not,” and it appears that I hit a nerve. The article has so far been read by more than 25,000+ readers, in less than 3 days. It is safe to say that the complexity and privacy issues are something people really cares about.


Social Media Revolution - updated »

Every now and then a short video is released that show just how much the world has changed. One of the best ones are “The Social Media Revolution” from Socialnomics. Yesterday they released an updated version, with all the latest stats.


Google Chrome is Getting Unbelievably Fast »

You might have heard it already, but Google have released a new beta version of Chrome, which breaks new records in speed. And to show off how fast it really is they have made a little video.


Share on:

Share via Facebook

Share on Buzz

Submit to Digg

Post to Stumbleupon

Send via email