I just discovered that I have now been using iTunes for 2 years, which in itself is not really important. But during that time I have purchased music and audio books for the total value of $1,578...
That is a lot, especially considering that it came as a complete surprise. I know I had been buying songs on a semi-regular basis, but because each song is only 99 cents, I never thought of it as an expense.
Each decision to buy a song is so small a cost it is not really a decision at all. Until you look back at the total expense over time.
I think I will listen to internet radio for a couple of weeks...
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It is not about creating a shop in a tab. It is about turning communication into sale.
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