July 2, 2007
Flash Video CMS Test (please ignore)

test

Baekdal PLUS: Premium content that helps you make the right decisions, take the right actions, and focus on what really matters.

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

It's a Magical Life »

Two New Books From Baekdal Plus »

New feed for 'What You Need To Know' »

The Shift - My Next Book »

Social Commerce Book Introduction »

3 Way Street - Illustrating Traffic Problems »

10 Ways to Cultivate Your Community »

IPad Stand for Your Hammock »

The Panda Run »

Twitter, you know, there is this thing called mobile »

A Gawker Redesign Moment »

One Million Thanks! »

Subscribe to Baekdal PLUS
Premium content that helps you make the right decisions, take the right actions, and focus on what really matters.

Full access for... $14 per month

Full access for... $139 per year

Get The Weekly Update

Join 'The Weekly Update' to get an email every Friday afternoon with the latest from Baekdal + noteworthy articles from around the web.

Books from Baekdal Plus
Free for subscribers

The Shift
from print to digital...and beyond

What the shift in media is really all about.

14 chapters
220 pages
31,000+ words

Free for subscribers
$8.79 on Amazon

The Future of Social Commerce

It is not about creating a shop in a tab. It is about turning communication into sale.

29 chapters
156 pages
23,000+ words

Free for subscribers
$7.58 on Amazon

Featured Plus Reports

The Trends vs Paid-for Content »

We are starting to see several interesting trends in the world of publishing. For most of the past 15 years, online publishing has been on a bit of a … »

20
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

Breaking Down the Media Silos: Connecting a Mixed-Media World »

In The Shift, I wrote about how the new media world is breaking down the traditional media silos. Not just for the media themselves but also by brands… »

33
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

RESET: The Future of Books in 2015 »

In this last part of my 'Reset' series, we are going to look at the future of books. What should you do if you have to start from scratch in 2015? Wha… »

27
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

Facebook Insights: Debunking Friends of Fans »

Last week, HubSpot published the article "How to Analyze Facebook Insights to Improve Your Content Strategy", in it, you can read that pretty much all… »

20
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

The Page View Conundrum and The Traffic Whores »

One of the biggest dilemmas we have in the new media world, is that the more we optimize the worse it gets. The most visual example of this is to look… »

16
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

RESET: Advertising Agencies in 2015 »

In my continual series about what you need to do if you were to start from scratch in 2015, it's time to look at advertising agencies. What would they… »

26
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

Analyze The Data You Don't Have »

If you want to be successful in the new media world, there is one thing that you always need to do before you make a decision. You need to look at the… »

12
PAGES

BUY
NOW

PLUS ONLY

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

How Publishers Are Missing The Point About Aggregation »

You might have noticed all the fuss in recent weeks over news aggregation. It is caused by a new site, the Curators Code, which is trying to promote a… »

13
PAGES

BUY
NOW

PLUS ONLY

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

2015: The Transformation of the Newspaper »

A couple of weeks ago I wrote the article "RESET: What If You Could Start Again?" In it I encouraged you to define what your world would be like if yo… »

22
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

Facebook Timeline for Brands, beyond the buzz »

Yesterday, Facebook introduced Timeline for brands to unify the experience across both personal and professional profiles. With it, there are a number… »

22
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

The Future Role of Publishing: Think VC for Authors »

Amazon pulled several ebooks from their store when they couldn't come to an agreement with 'Independent Publishers Group' about ebook prices. Amazon w… »

17
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

The Power of One Tweet »

I was thrilled back when Twitter announced they would auto-shorten all links using 't.co'. Finally we would be able to correctly track the impact of T… »

13
PAGES

BUY
NOW

PLUS ONLY

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

How To Be Authentic »

One of the most important things about communicating in a two-way connected world is to be authentic, but many people don't seem to realize what that … »

8
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

RESET - What If You Could Start Again? »

I would like to give you a challenge. It is a thought experiment that is going to change how you do things. It is not something you can do within the … »

14
PAGES

BUY
NOW

PLUS ONLY

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

Your 2012 Social Strategy, What To Focus On »

You have probably already read some of the many articles that have been posted in the past month predicting what 2012 would be about. Some were intere… »

14
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

Debunking The Unique Visitor: Finding Your Real Readers »

If you are publisher of content online, either as a newspaper, magazine or just a brand publishing a blog, you are likely to look at two measurements … »

15
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

The Future of Active Advertising »

Just before Christmas I posted an analysis of the future of advertising. In it you can read how print advertising has already disappeared, and that di… »

23
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

The Non-Future of Advertising »

There is an ongoing discussion about the future of advertising. On one hand we have print advertising, which is in decline - in some places drasticall… »

20
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

The Real Mobile Shift - For Brands »

Last week, I published the article "The Real Mobile Shift - For Publishers" and it is all about what mobile means for content. If you are a publisher … »

15
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

The Real Mobile Shift - For Publishers »

Mobile. Everyone is talking about it and all the trends tell the same story. That story is that mobile is the way of the future whether we like it or … »

18
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

The Complete Guide to Linking, Embedding, Crediting and Aggregating »

How do you link? It seems like such a simple question. Technically, of course, it is easy. We all know how to do that. But what about the people part?… »

16
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

Beyond Facebook Analytics, The Guide »

A couple a weeks ago, Facebook came out with a new "Insights" dashboard. It was a big improvement from what we had before, mostly because the metrics … »

19
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

The 2012 Marketing Budget Guide »

Many companies are planning their 2012 budgets - you may be one of the them. The question, of course, is what should you spend your money on?… »

21
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

Self-publishing is Great, but... »

What is the right price for an ebook? Some seem to think it should be 99 cents, while others believe that, without print, it should be less than half.… »

13
PAGES

BUY
NOW

PLUS ONLY

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

Dissecting a Print Magazine »

This article is a slightly rewritten version of the second chapter of my upcoming book called "The Shift: From print to digital ...and beyond." Sign-u… »

11
PAGES

BUY
NOW

PLUS ONLY

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

How to Get True Followers, and not just fans »

Many times when I talk with people about Twitter and Facebook, people ask, "How do I get more fans?" They have just created a fan page and are waiting… »

14
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

The Future of Analytics for Publishers »

There is an interesting trend in the world of analytics. Just like the big trend in social media is now "return of investment", the big trend in analy… »

22
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

Identifying Your Real Readers, Not Just Traffic »

Here is a simple question. How many readers do you have? Real readers? Not unique visitors or other misleading statistics.… »

10
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

Social is About Creating Value Over Time »

I wrote a detailed article about where people really are on Facebook. In it you can learn that people spend far more time with Facebook's news stream … »

10
PAGES

BUY
NOW

PLUS ONLY

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

Where Are People Really on Facebook? »

Tell me if you have heard this before. "We should open a Facebook shop because there are 750 million people there!" A lot of companies have already do… »

14
PAGES

BUY
NOW

...or get full access to everything + the books

FREE FOR SUBSCRIBERS

July 2, 2007 Flash Video CMS Test (please ignore)

Thomas Baekdal

There is always more...

Subscribe to Baekdal PLUSPremium content that helps you make the right decisions, take the right actions, and focus on what really matters.

Get The Weekly Update

Books from Baekdal PlusFree for subscribers

Featured Plus Reports

July 2, 2007
Flash Video CMS Test (please ignore)

Subscribe to Baekdal PLUS
Premium content that helps you make the right decisions, take the right actions, and focus on what really matters.

Books from Baekdal Plus
Free for subscribers