Obama's use of Social Media (Report): http://bit.ly/aECqHg (by @baekdal ).Edelman has created the report "The Social Pulpit", which highlights how Barack Obama used social media to win the presidency.
It is an interesting look at how social media works, what you should do, and why many different channels combine into one social movement.
...and the step approach they used:
BTW: The above diagram is a good way to get companies to get into the social movement. It makes kinda sense to them. First you make a website, then you make it better, then you start to do "the other stuff", and then you can move outside your website and start to use social media.
But here is an idea... Why not do it in reverse? Why not start by flying, and then, if that worked, you can figure out how to walk too.
[interrupting] Jarvis, sometimes you've got to run before you can walk.- Tony Stark - Ironman
» Download the report (PDF)
(via Guy Kawasaki)
Earlier today I was reading Pev Research's report on "Older Adults and Social Media," and how that age group has doubled in size. It's a fascinating report.
We are now a few days past the announcement of Facebook Places, and you can read about my initial reaction in "Does Facebook Places Change Anything?"
After writing "What Matters is the Trend, not the Moment," one question immediately comes to mind; is Foursquare and Gowalla going to last?
You probably remember the chock wave that rippled trough the social media community after Forrester found that the location based market is insanely small (1% of users), and Foursquare is dominated by men (80%).
Unless you have been living under a rock, you have probably heard about the very successful social advertising campaign from Old Spice.
The new iPhone 4 is spectacular for many reasons, one of them being the camera. My favorite video camera is the Flip Mino HD, which I like a lot. But with the iPhone 4, you can do everything the Flip can, and much, much more.
There are three kinds of ads in this world. The ones made by mediocre brands that carry no emotion, don't make you feel, and are as effective as looking at a concrete wall for an hour.
The great thing about traditional media are that everything is campaign or event based. You put in a good amount of work, launch it, and relax. It is a very gratifying way to work. Social is not like that. It never ends. You have to be "on" all the time. There is no such thing as relaxing.
A couple of weeks ago, 8-year-old Harry Winsor (son of John Winsor, CEO of the ad agency Victors & Spoils), decided to send Boeing one of his concept designs for a new plane, done in crayon. The result was a crash course in social media for the plane manufacturer.
Today, in the Wall Street Journal, there is an article call "Entrepreneurs Question Value of Social Media." In it you can read how small business is starting to question the real value of Twitter - pointing to a survey that found that 22% made a profit, 53% broke even, and 19% lost money after engaging with social media.
Subscribe