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April 21, 2009
Porsche Panamer Going Up

While we wait for this year's Le Mans, I am going to post a number of articles about some of the racing cars to take part of the event. But yesterday I got an email from Porsche about their new Porsche Panamer - and it was so funny.

Porsche wanted to take some really cool pictures on the top of the Shanghai World Financial Center, a huge skyscraper 425 meters high. So how do you get a car on top of building? Some would use a helicopter; some might use a crane (but not really practical in this case)... But Porsche thought; why not just use the elevator.

And so they did. They simply pushed the car into this tiny space, standing straight up on its back. Brilliant thinking!

More images

(via Porsche)

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Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

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