June 6, 2011
A Day in the Life of an Audi Driver

While we wait for this year's Le Mans, head over to 42concepts.com to watch Allan McNish explain what the drivers have to endure.

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Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

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The Shift
from print to digital...and beyond

What the shift in media is really all about.

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The Future of Social Commerce

It is not about creating a shop in a tab. It is about turning communication into sale.

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The Trends vs Paid-for Content »

We are starting to see several interesting trends in the world of publishing. For most of the past 15 years, online publishing has been on a bit of a … »

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Breaking Down the Media Silos: Connecting a Mixed-Media World »

In The Shift, I wrote about how the new media world is breaking down the traditional media silos. Not just for the media themselves but also by brands… »

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RESET: The Future of Books in 2015 »

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Facebook Insights: Debunking Friends of Fans »

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The Page View Conundrum and The Traffic Whores »

One of the biggest dilemmas we have in the new media world, is that the more we optimize the worse it gets. The most visual example of this is to look… »

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RESET: Advertising Agencies in 2015 »

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Analyze The Data You Don't Have »

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How Publishers Are Missing The Point About Aggregation »

You might have noticed all the fuss in recent weeks over news aggregation. It is caused by a new site, the Curators Code, which is trying to promote a… »

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2015: The Transformation of the Newspaper »

A couple of weeks ago I wrote the article "RESET: What If You Could Start Again?" In it I encouraged you to define what your world would be like if yo… »

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Facebook Timeline for Brands, beyond the buzz »

Yesterday, Facebook introduced Timeline for brands to unify the experience across both personal and professional profiles. With it, there are a number… »

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The Future Role of Publishing: Think VC for Authors »

Amazon pulled several ebooks from their store when they couldn't come to an agreement with 'Independent Publishers Group' about ebook prices. Amazon w… »

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The Power of One Tweet »

I was thrilled back when Twitter announced they would auto-shorten all links using 't.co'. Finally we would be able to correctly track the impact of T… »

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How To Be Authentic »

One of the most important things about communicating in a two-way connected world is to be authentic, but many people don't seem to realize what that … »

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RESET - What If You Could Start Again? »

I would like to give you a challenge. It is a thought experiment that is going to change how you do things. It is not something you can do within the … »

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Your 2012 Social Strategy, What To Focus On »

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Debunking The Unique Visitor: Finding Your Real Readers »

If you are publisher of content online, either as a newspaper, magazine or just a brand publishing a blog, you are likely to look at two measurements … »

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The Future of Active Advertising »

Just before Christmas I posted an analysis of the future of advertising. In it you can read how print advertising has already disappeared, and that di… »

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The Non-Future of Advertising »

There is an ongoing discussion about the future of advertising. On one hand we have print advertising, which is in decline - in some places drasticall… »

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The Real Mobile Shift - For Brands »

Last week, I published the article "The Real Mobile Shift - For Publishers" and it is all about what mobile means for content. If you are a publisher … »

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The Real Mobile Shift - For Publishers »

Mobile. Everyone is talking about it and all the trends tell the same story. That story is that mobile is the way of the future whether we like it or … »

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The Complete Guide to Linking, Embedding, Crediting and Aggregating »

How do you link? It seems like such a simple question. Technically, of course, it is easy. We all know how to do that. But what about the people part?… »

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Beyond Facebook Analytics, The Guide »

A couple a weeks ago, Facebook came out with a new "Insights" dashboard. It was a big improvement from what we had before, mostly because the metrics … »

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The 2012 Marketing Budget Guide »

Many companies are planning their 2012 budgets - you may be one of the them. The question, of course, is what should you spend your money on?… »

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Self-publishing is Great, but... »

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Dissecting a Print Magazine »

This article is a slightly rewritten version of the second chapter of my upcoming book called "The Shift: From print to digital ...and beyond." Sign-u… »

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How to Get True Followers, and not just fans »

Many times when I talk with people about Twitter and Facebook, people ask, "How do I get more fans?" They have just created a fan page and are waiting… »

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The Future of Analytics for Publishers »

There is an interesting trend in the world of analytics. Just like the big trend in social media is now "return of investment", the big trend in analy… »

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Identifying Your Real Readers, Not Just Traffic »

Here is a simple question. How many readers do you have? Real readers? Not unique visitors or other misleading statistics.… »

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Social is About Creating Value Over Time »

I wrote a detailed article about where people really are on Facebook. In it you can learn that people spend far more time with Facebook's news stream … »

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Where Are People Really on Facebook? »

Tell me if you have heard this before. "We should open a Facebook shop because there are 750 million people there!" A lot of companies have already do… »

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June 6, 2011 A Day in the Life of an Audi Driver

Thomas Baekdal

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June 6, 2011
A Day in the Life of an Audi Driver

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