Reset password:

Strategic insights
What Comes After Facebook? The Future of Social Media

There is no such thing as social media fatigue. We are not tired of social, we are tired of all the things that get in the way of being social.

17
PAGES

PLUS ONLY

FREE FOR SUBSCRIBERS

Written by on August 7, 2012

In case you have been on vacation for the past 6 months, you'll know that Facebook and Twitter are in a bit of trouble. I don't mean they are about to go bankrupt or anything (they won't), but we're seeing a clear trend of disapproval towards them.

In a recent consumer satisfaction report by ForeSee, Twitter and Facebook scored well below what you would expect, averaging 62.5 out of 100 (that's well below the average of 74.2).

In comparison, Google+ scored 78, Google Search scored 82, Bing Scored 81, Yahoo scored 78, Wikipedia 78, and the average score for newspapers was 73.

More to the point, Facebook represents the largest drop of all the digital brands measured. And while this report only measured consumer satisfaction, we see the same trend in business satisfaction.

Some people call this social media fatigue, but there is a lot more to it than that. In fact, there is no such thing as social media fatigue. We are not tired of social, we are tired of all the things that get in the way of being social.

We have the issue of control. When you create a blog, you feel in control. It's your blog and you decide what happens to it. You decide what service to use, how to use it, how to design it, what features to include, and the overall structure. A blog feels like an extension of yourself because you make all the decisions.

Subscribe to read the rest of this 17 page report...

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

...or subscribe today

$9/month

$99/year

As a PLUS member, you can share anything on baekdal.com, with anyone, everywhere. When you share a plus article with a friend, they can read the full article for free. They will even get notified that you are the one who shared it - with a link to your Twitter profile. Just in case they want to follow you, now that you are being such a nice person!

Share on

Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

Follow    

Check out my book: THE SHIFT - from print to digital and beyond? Free for Baekdal Plus subscribers, $8.79 on Amazon.

There is always more...

The Many Business Models of News »

ONLY FOR
SUBSCRIBERS

21
PAGES

The Economics of Individual Media »

ONLY FOR
SUBSCRIBERS

31
PAGES